Algorithmic Content Marketing and Creation: The Savior or Death of the Content Marketer?

You’re sitting down with your team—or more tragically—facing the blank screen of your Mac, and you’re struggling to try to figure out the answer to, “how do I write about (fill in your topic) one more time, in a way my prospects care about and is interesting so it will drive more leads into my sales funnel?” We’ve all been there. Some of the biggest challenges we face as B2B content marketers are the time it takes to create content, the need to create a high volume of content, and the need to personalize the content for each audience segment. Data
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The Top 8 Cyber Security Marketing Challenges—and How to Overcome Them: Part 1 of 2

Here’s something we all know by now – marketing isn’t easy. Even if you have all the necessary tools, like stellar social media platforms, engaging content and a killer website, you’re going to face a number of marketing challenges. It’s still a constant hustle to captivate your entire target audience. Now imagine trying to market in the cyber security space. Practically every business uses some sort of device or software, and they need to protect their technology from attacks and data breaches. But with a never-ending list of cyber security technologies, and a plethora of options to choose from when
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How to Hire a B2B Internet Marketing Consultant: 11 Things to Consider

Hiring the Right Internet Marketing Consultant can Change Your Business Forever. This might sound funny, since I head up a boutique digital marketing agency, and depending on how you look at it, internet marketing consultants might fall under the category of competition for us. Fortunately, I’m more of a “rising tides lifts all ships” kinda guy, so I see plenty of marketing opportunities for everyone—but I digress. By hiring an internet marketing consultant, you gain the expertise and objective insight of someone who knows how to help companies like yours accomplish its marketing and business goals. It is, therefore, necessary
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How to Become a Thought Leader in Cyber Security

I’ve noticed a trend in our little corner of the world: demand for cyber security-related marketing is increasing tremendously. In the last 2 months alone, we’ve seen inquiries for digital or content marketing programs for cyber security firms or software providers in the space grow by 3x. The story’s the same—you’re an industry innovator who initially grew organically based on large government and/or private cyber security contracts, and you’ve reached a point where you need to begin a successful marketing initiative to begin driving leads. Unfortunately, you’ve probably had a less than positive experience with marketing, and are looking for
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365 Top Email Marketing Best Practices to Help You Become an Email Marketing Expert

Not being an email marketing expert myself (I’m more of a strategy, content, and creative guy), I wanted to learn more about what is essentially the most effective marketing tool in our kit: email. The bane of most marketers’ existence (just buy another list—I dare you), email marketing shares the unique distinction of being incredibly effective, yet the most under-appreciated-by-the-end-user-tactic available to us.   Earlier this year, I wanted to dig deeper into this aspect of marketing, and found that there was a wealth of information on it all over the place. So, as we did with our Periodic Table, and
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Content Marketing Inspiration Shock: Read HubSpot’s Terms of Service

When you’re looking for content marketing inspiration, it’s easy to get caught up in content overload. Every day, more than 90,000 new articles go live; every hour, more than 80,000 blog posts get published. Every minute, social media users are sharing millions of pieces of content, tweeting hundreds of thousands of thoughts, and uploading an estimated 72 hours of video content. We can get lost in focusing on the figures—we might even despair that we’ll never be found, which is why marketers can be better served by steering our focus on what content is supposed to do, and that’s help
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What Is B2B Content Marketing in 2016?

Depending on who you talk to, you’ll get all manner of responses on what defines B2B content marketing in 2016, so we’ve compiled best practices and strategies to help you plan your program. “The Times They Are a-Changin.” — Bob Dylan Once again we, as marketers, find ourselves in a time of flux. A few years back, you needed a website to get business. Then you needed SEO. Then you needed to be on Facebook. Then you needed to blog. Now it’s 2016. And everyone’s blogging. And anyone who reads my stuff (and few of you there are—most of it’s
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How to Create a B2B Content Marketing Strategy in 8 Hours or Less

So, you’ve been asked to deliver your content marketing strategy, problem is you’re just like many other B2B marketers that use content marketing — you don’t have it documented and are now scrambling for how to create a B2B content marketing strategy in 8 hours or less. Don’t fret, we’ve got you covered! One thing we’ve learned in the 10 years we’ve been helping technology companies drive their B2B content marketing efforts, is that there are the best intentions of “doing content marketing right” and then the reality of “just getting it done”. As marketers we face time, resource, budget and
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3 Healthy Living Hacks to Make Your Content Marketing More Creative

It seems that the world conspires to prevent you from making your content marketing more creative. And when it comes to content marketing, creativity matters. Unfortunately, creative inspiration is not something that we can turn on at will. We procrastinate, over-schedule, and even let fear and negativity get in the way of some of our best, and most creative content marketing efforts. Even here at MESH, where creativity is in our bones, we’re surrounded by Yogibos and Samoa Martinis, and we practice creative on a daily basis, we sometime struggle with generating our best and more creative ideas. So, in
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Winning Digital Marketing for SaaS Startups in 2016

It’s a whole wide world out there in digital marketing for Software-as-a-Service (SaaS) Startups. The abundance of data, technology and tools makes solutions that were unthinkable yesterday, today’s reality. But how do you get doctors who aren’t on social media to learn about your product (or even care)? How do you get quality control professionals across the globe to move from pen and paper to cloud and tablet? How do you get a fragmented c-suite audience to make the shift from disparate and costly office tools to a single, cloud-based solution? Over the last few years our digital marketing agency
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The 21 Top Social Networks (and Content Distribution Channels) for B2B Marketing

Whether you’re doing content marketing for apps or for the next cloud-based SAAS solution, you’re facing the same challenge as the rest of us—do more with less. And with so much content being created, and so many social networks available to us, as B2B marketers we can be left pulling our hair out wondering what channels we should focus on to drive new business. We end up asking ourselves questions like “does Facebook make sense for a B2B marketing program—and if so—HOW?” or “Is Twitter dead yet?” And with new social networks popping up all the time, we end up
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27 Email Marketing Expert Tips for Content Marketing

2016 has been declared as the year that email matures (as was ’14 and ’13 and…)—and we’ve pulled together a few HUNDRED email marketing expert tips to help content marketing pros like us—and you. Of course we’d be insane to list them all here (especially as we wrap up Valentine’s Day plans and work from home on President’s Day), so we’ve included twenty seven of them here, starting with zero and moving up. As we learned in our last post, email is a critical part of getting your content shared. Please take a look—maybe learn something new— leave any tips
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Content Marketing Mission Impossible: How to Get Your Content Shared

It’s no secret—one of the things every content marketer struggles with—and how you, my friend, ended up here—is getting the answer to the misleadingly simple question, ”how do I get my content shared?” How DO you get your content shared? First caveat, I don’t get any money for sharing the following. In fact, I won’t even include a link to the book—it’s a google click away. Second caveat, totally stealing this (and hopefully adding some value) from @markwschaefer. I discovered his book, The Content Code, a few months ago on Audible. And frankly I can’t stop listening. Over and over.
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12 Content Marketing Resolutions to Keep in 2016

And jamming out a 500 word blog post every morning before you start to drown in reports, calls, and emails (don’t forget endless time lost scrolling through Twitter and Facebook feeds). Forget about it. While some resolutions were doomed from the beginning; others could be more attainable than you think. If you’re reading this article, chances are you’re less worried about your waistline and more concerned with the bottom line. You’re a content marketer, tasked with making some real things happen this year. Maybe this is the year you finally get the budget you’ve been asking for. Or perhaps you
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Part 3: How to Put the Top 18 2015 B2B Content Marketing Trends to Work Before Year End

In this final installment of the top 2015 B2B content marketing trends, we look back at the predictions that were made before the year began, the outcome, and how you can leverage them to drive your own content programs. In this article,we look at Content Shock (my personal favorite), Remarketing and Retargeting, Responsive Design, Experience and Mobile Optimization, how SEO has Evolved, and Attribution Reporting. We hope that you’ve enjoyed the series (more than 5,000 tweets tells us you have), and we look forward to what we’ll see for 2016 content marketing trends!  Content Shock The Prediction: “With the vast
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