Phew. Well that’s done. 2 months of research, design, development, creative, marketing, copywriting, fact-checking, hand-wringing, alcohol and it’s finally live. We’re going to go downstairs and have a margarita (or 8) to celebrate now. But before we do, I want to take a moment to explain what this is, why we built it, and what it hopefully means to some of us in the digital marketing community. First, what is it? What we hope we’ve created is a resource for marketers that pulls some hot 2015 marketing trends and predictions from leading experts into one gorgeous graphic dashboard for desktop and
Social media has quickly become the first place people turn for quick news updates – whether it is weather, sports, or entertainment related, you’re hitting your social media feeds. Today, that’s the norm – if you want breaking news, chances are that you’ll find it on social media versus traditional news channels. This is where real-time marketing comes in. Real-time marketing, as defined by marketing expert Ekaterina Walter, is “about raising awareness, creating demand and furthering the brand’s mission through connecting with customers in a meaningful way, in the right place, at the right time, through relevant content.” In 2013,
Your company recently decided to engage a digital marketing agency to help with your marketing strategy. This is a big decision and one that we believe highlights your organization’s readiness to invest in the future. How do you get started? Every agency has its strengths and weaknesses, just as any marketing candidate does, and you should identify early on what criteria is most important to your team (and stakeholders) to ensure you hire an agency that makes for a collaborative and successful partner. So, let us take off our agency hat for a moment and spend some time in your
While the NFL still tries to wrap its head around the genius Patriots formation that no one has seen before, we wonder if there are valuable lessons for marketers here. What Bill Belichick and the New England Patriots did on Saturday has been called deceitful by some and smart by others. If you ask Tom Brady, you’ll hear: “Maybe those guys gotta study the rulebook and figure it out.” The question is: Are there takeaways for today’s leading marketers? Is it time to get more imaginative with your marketing playbook? With the ushering in of a new year (hello 2015)
Following up on our last infographic about who’s managing big data in your organization, we decided to step back and pull together some great data on—well—big data. In addition to defining big data, we’ve pulled together some great statistics and facts that will help provide you with some ammunition in your current, ongoing internal (or external) conversations about leveraging big data to help make your business more customer centric and digital.