Interactive Periodic Table of 2015 Marketing Trends and Predictions

Phew. Well that’s done. 2 months of research, design, development, creative, marketing, copywriting, fact-checking, hand-wringing, alcohol and it’s finally live. We’re going to go downstairs and have a margarita (or 8) to celebrate now. But before we do, I want to take a moment to explain what this is, why we built it, and what it hopefully means to some of us in the digital marketing community. First, what is it? What we hope we’ve created is a resource for marketers that pulls some hot 2015 marketing trends and predictions from leading experts into one gorgeous graphic dashboard for desktop and
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Squeeze More Juice Out of SEO as its Position in Your Digital Marketing Toolkit Changes in 2015

According to a poll conducted by Smart Insights only 4.3% of digital marketers polled named SEO as the most commercially important digital marketing trend in 2015. Why would we include it? That 4.3% doesn’t include how many people see it as the 2nd or 3rd most important trend. We all know that ranking in search is important, and the more relevant our content is to the person searching, the better chance we have of developing a sales lead. But what worked a year or two ago, doesn’t—or it’s less effective today. Don’t just take my word for it. SEO is definitely
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4 Tips for Leveraging the “New” Real-Time Marketing

Social media has quickly become the first place people turn for quick news updates – whether it is weather, sports, or entertainment related, you’re hitting your social media feeds. Today, that’s the norm – if you want breaking news, chances are that you’ll find it on social media versus traditional news channels. This is where real-time marketing comes in. Real-time marketing, as defined by marketing expert Ekaterina Walter, is “about raising awareness, creating demand and furthering the brand’s mission through connecting with customers in a meaningful way, in the right place, at the right time, through relevant content.” In 2013,
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2015 Periodic Table of Digital Marketing Predictions and Trends

As a marketer, you’ve experienced the influx of marketing predictions and forecasted trends that are out there. But how difficult has it been to stay on top of all the emails, blogs and reports and still get your day-to-day responsibilities accomplished? Exactly. It is nearly impossible to stay ahead of all of the information, not to mention make sense of it all so you can do something smart with it. That’s why the team here at MESH took January to do our research and aggregate all of the data to create this easy-to-digest periodic table of digital marketing predictions and
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You’ve Decided To Pull The Trigger and Hire a Digital Marketing Agency

Your company recently decided to engage a digital marketing agency to help with your marketing strategy. This is a big decision and one that we believe highlights your organization’s readiness to invest in the future. How do you get started? Every agency has its strengths and weaknesses, just as any marketing candidate does, and you should identify early on what criteria is most important to your team (and stakeholders) to ensure you hire an agency that makes for a collaborative and successful partner. So, let us take off our agency hat for a moment and spend some time in your
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Your 2015 Marketing Strategy, Courtesy of Bill Belichick

While the NFL still tries to wrap its head around the genius Patriots formation that no one has seen before, we wonder if there are valuable lessons for marketers here. What Bill Belichick and the New England Patriots did on Saturday has been called deceitful by some and smart by others. If you ask Tom Brady, you’ll hear: “Maybe those guys gotta study the rulebook and figure it out.” The question is: Are there takeaways for today’s leading marketers? Is it time to get more imaginative with your marketing playbook? With the ushering in of a new year (hello 2015)
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Infographic: Tomorrow’s Business Needs These 4 Elements to “Win”

MESH SAAS infographiContinuing the theme of publishing an infographic for some of our more data driven posts, we are following up our article on the Secret to Tomorrow’s Business is SAAS: Speed, Agility, Authority, and Sharing. While speed and agility can often trump size, cooperation can certainly best control. This infographic answers the questions:

  1. What are the components of a successful digital strategy?
  2. What will a 10% increase in data accessibility translate into for sales for a Fortune 1,000 company?
  3. What kind of ROI do marketers see from tracking real-time marketing.

We answer these questions and more here. Check it out, share it, and let us know what you think!

How The C-Suite Can Leverage Big Data to Create More Customer-Centric Businesses

Almost everywhere we go and in almost everything we do, we leave a trail of data. Every single one of our daily transactions that involves electronics in any form (and many that don’t) registers in a data set somewhere.  To a savvy business person, this data, this Big Data, can be a gold mine. Never in the history of the world has there been more stored information about what people do and what people want than there is right now. If knowledge is power, then we are truly in a golden age. According to IBM, the well of data grows
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The Secret to Tomorrow’s Business is SAAS (and not how you might think): Speed, Agility, Authority, Sharing

New technologies are changing the ways in which we do almost everything in business: HR is learning to manage an extended workforce with ever-increasing customization; customer relationships and customer experiences are being personalized and scrutinized like never before; refashioned supply chains have removed much of the divide between distributors, manufacturers, suppliers and consumers. Each of these changes brings with it new demands and expectations, which have driven enormous evolution in the tools businesses use to communicate with and market to each other. It’s also driven fragmentation and stress in the C-suite—forcing companies to think about (or rethink) their digital strategy.
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Infographic: 15 Facts Every Manager Should Know About Big Data

MESH BigData InfographicFollowing up on our last infographic about who’s managing big data in your organization, we decided to step back and pull together some great data on—well—big data. In addition to defining big data, we’ve pulled together some great statistics and facts that will help provide you with some ammunition in your current, ongoing internal (or external) conversations about leveraging big data to help make your business more customer centric and digital.