Why NOT Implementing Google AMP is Going to Hurt Your Brand

Google pushes many features, tools and technologies onto markerers—not all of them are valuable. We’re left wondering whether the latest update is going to help—or hurt—our marketing efforts. Google’s latest—Accelerated Mobile Pages (AMP)—is one of the more controversial initiatives that has begun to prove itself over the past few years. AMP-powered websites get incredible load speed even if they are “weighed down” with rich content like infographics and PDFs. It also streamlines your mobile site, forcing attention on the most important aspects of the page. Basically, Google AMP puts a supercharger on WordPress sites, allowing them to load more quickly and possibly create more
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Why Brainstorming is Important for Your Brand

Why should you integrate brainstorming, a technique involving the spontaneous contribution of all team members to solve a problem, in branding, campaign creation, marketing strategy or project planning? Brainstorming, the art of solving problems or generating ideas through a group discussion, has both advocates and naysayers. There are times when brainstorming can really help your brand, and other times… not so much. Today we’re going to focus on the benefits of brainstorming and why it’s important for your brand. SO, what are the specific advantages of brainstorming sessions for your brand, business and teams? Here are seven reasons to think
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7 of the Best B2B Social Media Marketing Campaigns of 2017

As an agency that is focused on B2B, we don’t often get the opportunity to engage in some of the more “fun” social media marketing campaigns that we see in B2C Marketing. Fortunately, we’re lucky to have B2B clients who are willing to push the edge and experiment with tactics that aren’t normally employed in their space. Given this, every so often we sit down and look at what’s happening in the B2C space for inspiration—and we end up capturing some of the coolest and most innovative marketing, communications, and branding initiatives out there. It’s great, some B2B companies really
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The 7 Benefits of a Strong Brand: How Some Companies Survive PR Crises (+1 Bonus Benefit)

Recently, I published a guest post for a Chamber of Commerce on Rebranding in the Millennium: An Agency Owner’s Perspective. In the last few years I’ve seen companies make all manner of branding and marketing mistakes—and I wanted to provide companies that were thinking about their branding—whether it is a strong brand or weak—with some guidance on what NOT to do with their brand. While I received the typical “great post” and “thanks for the wonderful insight” comments—there was one comment I received from a new client that was particularly impactful. This client, who’d been in his industry for 20-something
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How to Use Social Media for Public Relations and Branding in 2018

Branding matters. Just look at what is happening with what Netflix is facing with the Kevin Spacey situation. Imagine you were faced with a similar situation. Can your brand (what people think of you when you’re not around), sustain such a hit? Or imagine that you’re a small, yet thriving technology company. You’re past start-up mode, are sustaining AND growing, and need to scale what you’re doing. Often thought to be nearly useless, public relations (PR) can vital to advancing and supporting your brand—especially in times of crisis. Both brand and PR activities have moved online, specifically to social media
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What is Disruptive Marketing – And Seven Inspirational Examples to Help You Think Differently

Whether it was ancestry.com’s ad that talks about how we are all more alike than we might think (their ad features a room full of descendants of the signers of the Declaration of Independence, or it’s Nike’s ad illustrating how female Arab athletes are breaking through traditional gender stereotypes, there’s a good chance you’ve seen some form of ad that broke from traditionally safe product-focused marketing and caught your attention. This new resurgence of disruptive marketing is important today because—in a culture where “fake news” has become commonplace—it’s key to keep the conversation around social issues top of mind for
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Fire Your Consultant: What is SEO, How Does it Work, and How to Write Copy That’s Already Optimized

Earlier this year, I was talking to the CEO of a small tech startup in Boston. They had invested in the basics: a logo, a small WordPress website, and were creating some content via a blog—mostly with their internal team. The place where they had invested their marketing budget was with an offshore SEO consultant—and they had no idea what the consultant was doing. They weren’t even sure if they were doing a “good job”. To use his words (I’m paraphrasing a little), “I literally have no way to tell if this guy is doing anything. Yeah, we get hits
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Digital Marketing Automation and Intelligence Trends in 2017

The Floodgates have Opened It seems that wherever we go, we’re flooded with content from marketing automation platforms looking for us to learn the latest trick or to download the most “complete guide ever”. That’s all well and good, but for most of us, we’re now locked into a platform for the foreseeable future, and need to leverage what we’ve got. With limited resources, growing expectations (and demands), and a more fragmented customer base, how can we leverage the tools we have to accomplish more with less? Understanding Marketing Automation According to a 2017 Marketing Automation Trends Survey, a whopping
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5 Ways You Can Improve Your Integrated Marketing Communication (IMC) Strategy with JTBD

Having recently wrapped up an amazing certificate program on Disruptive Strategy through Harvard Business School’s HBX, I’ve been giving more thought as to how that framework can be applied to marketing, and how we can make improvements to integrated marketing communications (IMC) in general. It’s been clear over the last 2 or 3 years that the general “inbound marketing” model on its own is pretty broken. We’ve spoken with countless marketing and sales teams, mainly in the context of hiring an agency (that IS what we do), and their story is generally the same: Client hires new marketing agency Agency
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