MESH Interactive Agency, a full-service inbound marketing and creative agency specializing in multi-channel branding, web development and integrated social media engagement solutions, announced today it has opened an office in the heart of New York City to expand its national presence.

“MESH has experienced rapid growth, nearly doubling in size almost every year since it was founded in 2006. We are incredibly excited to announce the opening of our New York City office, this was a big next step for our boutique agency. As a digital media mecca and hub for innovation, New York City provides us access to a wealth of resources, talent, as well as a gateway to new opportunities with global brands,” said Bill Schick, founder and principal, MESH Interactive Agency.

The New York City office is located within two blocks of Times Square at 19 West 44th Street, 12th Floor, New York, NY 10036–an upscale area know for its private college clubs. Operations will be handled through MESH’s Boston-area headquarters in Nashua, New Hampshire.

There has been greater emphasis on getting your customers and prospective customers to Like your Facebook page these days…BUT once they’ve Liked you now what do you do? How do you build a thriving community, gain brand loyalty and keep your customers coming back?

MESH’s founder Bill Schick sits down with The Pulse Network’s Tyler Pyburn to talk about how MESH is helping businesses take their marketing beyond the Facebook wall with Integrated Facebook Microsites.

Granite Healthcare Network Joins Other Healthcare Providers, Medical Device Firms 
in Better Reaching its Communities

Granite Healthcare Network, a joint venture made up of Concord Hospital, Elliot Hospital, LRGHealthcare, Southern New Hampshire Health System and Wentworth-Douglass Hospital recently retained MESH Interactive Agency, a full-service integrated marketing and creative agency, to design and develop a scalable, content-managed website that positions Granite Healthcare Network to share its innovative approach to healthcare and the improvements being made that will directly impact the quality, cost-effectiveness and accessibility of healthcare for the people of New Hampshire. continue reading this post

At MESH we frequently get asked to help clients prioritize their marketing efforts. When it comes time to discuss their mobile strategy, we encounter a range of reactions – from “I don’t need one” to “how fast can I start.” continue reading this post

Congratulations, marketers–by now your Facebook page has hundreds of customers and prospective customers who “Like” you. But once they’ve clicked that big thumbs-up button, how do you keep bringing them back? How do you build a thriving community, gain brand loyalty and deepen their engagement to drive their next purchase? continue reading this post

MESH Interactive Agency has selected Education For All Children (EFAC), a nonprofit organization that provides scholarships, mentoring and global connections to underprivileged Kenyan children, as its charity of choice this holiday season. In support of EFAC’s Share the Joy Holiday Initiative–MESH has developed a custom interactive Facebook site to help EFAC increase its awareness and broaden its reach.

Discover new ways to make your holiday more meaningful this year by supporting a cause. Through its interactive Facebook site, EFAC offers three gift-giving ideas for individuals, groups and corporations to add the joy of giving into their holiday season–give a gift, change the world by sponsoring a student, or share the joy with EFAC party packs.

For more information on EFAC’s Share the Joy Holiday Initiative visit facebook.com/EducationForAllChildren.

They say failing to plan is planning to fail. But in social media, where posts can go viral in seconds and become disasters in an hour or two – planning may seem a relic of a lost age. What pizza company would sit down and say “We should plan for the day some employee puts cheese up their nose, place it on our newest pizza and upload a video of it to YouTube.” continue reading this post

With the advent of social media, the idea that we can keep a finger on the pulse of how our brand is perceived by customers has caught on fire.  Through monitoring Twitter and Facebook feeds, as well as setting up things like Google Alerts, we can tell what is being said and whether customers are satisfied or not.  Also, the idea that when customers are not satisfied, they will speak up in a public way that can gain mass exposure is sufficiently prevalent with high profile cases such as ‘United Breaks Guitars’. continue reading this post

This past spring, Facebook enacted major changes to their platform, including how developers can create and add “fan” pages and other customized content. Out went FBML, their somewhat proprietary (and somewhat limited) markup language. Staying is iframes—or in Facebook’s glossary, iframe apps—with the ability to incorporate standard web resources into Facebook using HTML and CSS, Javascript, PHP, Python, .Net, and just about any language or utility used in web development. Such openness of course brings a demand for security, and Facebook’s first effort in that direction was adding OAuth 2.0 support for those requiring user authentication and authorization.

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It is important to many start up and small businesses to generate leads, and some of you are finding that you can do so on Facebook. But how long before you’re just another accounting firm, or consulting practice on Facebook? What do you do when you’re there? Now more than ever it’s critical to differentiate your business from the others just like yours cropping up on Facebook. But how do you do this, while eyeing ever-shrinking budgets, and over-tasked timelines? continue reading this post