You’ve Decided To Pull The Trigger and Hire a Digital Marketing Agency

Your company recently decided to engage a digital marketing agency to help with your marketing strategy. This is a big decision and one that we believe highlights your organization’s readiness to invest in the future. How do you get started? Every agency has its strengths and weaknesses, just as any marketing candidate does, and you should identify early on what criteria is most important to your team (and stakeholders) to ensure you hire an agency that makes for a collaborative and successful partner. So, let us take off our agency hat for a moment and spend some time in your
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Your 2015 Marketing Strategy, Courtesy of Bill Belichick

While the NFL still tries to wrap its head around the genius Patriots formation that no one has seen before, we wonder if there are valuable lessons for marketers here. What Bill Belichick and the New England Patriots did on Saturday has been called deceitful by some and smart by others. If you ask Tom Brady, you’ll hear: “Maybe those guys gotta study the rulebook and figure it out.” The question is: Are there takeaways for today’s leading marketers? Is it time to get more imaginative with your marketing playbook? With the ushering in of a new year (hello 2015)
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Infographic: Tomorrow’s Business Needs These 4 Elements to “Win”

MESH SAAS infographiContinuing the theme of publishing an infographic for some of our more data driven posts, we are following up our article on the Secret to Tomorrow’s Business is SAAS: Speed, Agility, Authority, and Sharing. While speed and agility can often trump size, cooperation can certainly best control. This infographic answers the questions:

  1. What are the components of a successful digital strategy?
  2. What will a 10% increase in data accessibility translate into for sales for a Fortune 1,000 company?
  3. What kind of ROI do marketers see from tracking real-time marketing.

We answer these questions and more here. Check it out, share it, and let us know what you think!

How The C-Suite Can Leverage Big Data to Create More Customer-Centric Businesses

Almost everywhere we go and in almost everything we do, we leave a trail of data. Every single one of our daily transactions that involves electronics in any form (and many that don’t) registers in a data set somewhere.  To a savvy business person, this data, this Big Data, can be a gold mine. Never in the history of the world has there been more stored information about what people do and what people want than there is right now. If knowledge is power, then we are truly in a golden age. According to IBM, the well of data grows
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The Secret to Tomorrow’s Business is SAAS (and not how you might think): Speed, Agility, Authority, Sharing

New technologies are changing the ways in which we do almost everything in business: HR is learning to manage an extended workforce with ever-increasing customization; customer relationships and customer experiences are being personalized and scrutinized like never before; refashioned supply chains have removed much of the divide between distributors, manufacturers, suppliers and consumers. Each of these changes brings with it new demands and expectations, which have driven enormous evolution in the tools businesses use to communicate with and market to each other. It’s also driven fragmentation and stress in the C-suite—forcing companies to think about (or rethink) their digital strategy.
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Infographic: 15 Facts Every Manager Should Know About Big Data

MESH BigData InfographicFollowing up on our last infographic about who’s managing big data in your organization, we decided to step back and pull together some great data on—well—big data. In addition to defining big data, we’ve pulled together some great statistics and facts that will help provide you with some ammunition in your current, ongoing internal (or external) conversations about leveraging big data to help make your business more customer centric and digital.

Infographic: Who is Helping Your Business Leverage Big Data to Become Customer Centric

Infographic on Chief Digital Officer (CDO)As technology moves, and players like Google release tools like Flume, MillWheel, Google Cloud Dataflow, Big Data is no longer just a buzzword, but a critical tool for all aspects of agile business. No longer can you afford to let the flow of Big Data pass you by; your business needs to tap into this resource to live. But who manages Big Data? Who uses it to make actionable change in your organization? The following infographic might help you understand if your business is in need of a Chief Digital Officer.

 

14 Questions Your Company Should Be Asking About Big Data

If you’ve been at all plugged into the technology discussions of the last couple years, you’ve undoubtedly encountered the buzz around “big data.” In an age where everything is super-sized, we’re sold on the idea that “more is better”. We have wall-sized TV’s and Pop Tart-sized cell phones. Everywhere we turn, something is being promoted as maximized, extended, increased or extreme. In this echo chamber of overkill, it would be easy to make the mistake of lumping big data in with the rest. Big data is changing the way that business is done, that goods and services are sold, that strategy is formed. Big data presents big challenges and even bigger opportunities. A little knowledge goes a long way in solving the former and positioning you to take advantage of the latter.

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Seven critical questions to help you determine whether or not your business needs a Chief Digital Officer (CDO)

digital marketing and strategy with a CDOHow would you react to the news that your primary competitor is hiring a Chief Digital Officer?

With a superior smirk? Perhaps so, if your forward-thinking company is among the 1,000 or so businesses that are projected to have a CDO by year’s end.

More likely, you’ll smile and nod and pretend that you’re taking a call, as you excuse yourself to the restroom where you can do some quick Googling. What is a Chief Digital Officer? What do they do? Does your company need one? Read More

MESH Interactive’s Bill Schick Named One of City’s Rising Stars

Bill Schick Nashua 20/20

Website design firm principal Bill Schick named one of Nashua’s visionaries.

A prestigious selection panel of Nashua community and business leaders has selected MESH Interactive Principal Bill Schick as one of the top 20 visionary leaders who are having an impact on the city.

Other visionaries named to the prestigious list include US Senator Kelly Ayotte, Lowell Spinners and Nashua Silver Knights President Tim Bawmann and Dartmouth-Hitchcock Medical Director Sanders Burstein. Read More