October 1, 2013
Pay Online by Credit Card Feature Delights Tenants, Encourages Timely Payments
Today, we launched a good looking site for Metropolis Property Management. It’s a highly interactive site with an engaging property portfolio section that lets visitors tab through apartment amenities, floor plans and interior and exterior photos. The site also is fully search engine optimized and integrated with social media.These are all important aspects, but what I would like to focus on today is how the site is a great example of what I call “building utility.”
Let me explain what I mean. Building utility is when a site goes beyond simply conveying information to visitors. It provides a better, more efficient way to complete important tasks. Sometimes it involves improving inefficient offline tasks by bringing them online, thereby making them faster, easier, smarter and maybe even more fun.
Metropolis has managed properties in the New Hampshire and Northern Massachusetts area for over 35 years. During that time, the property management firm has learned a thing or two about serving their customers.
They have built a reputation for excellence by providing property owners with a full range of superior services, everything from real estate development and construction management to finance and property management. Over 600 residential apartment units throughout greater Manchester and New Hampshire are currently under Metropolis management.
Keeping Residents Happy
Pleasing residents is an important goal of a property management firm. A happy resident is less likely to move. One feature of the Metropolis website that residents really like is the ability to easily and securely pay rent online with a credit card. This is not an earth shattering new capability, but it really does make life a lot easier for the user. It saves time by eliminating all the drudgery of having to make payments offline.
Apartment complex owners like it, too. People are a lot less likely to be late on their rent if they can easily pay online. Plus, prospective residents can see that this option is available when they visit the site.
I encourage you to think about ways that you can build utility into your site. Nearly everyone likes it when things are faster, easier, smarter and more fun. Building in utility is a great way to forge close relationships with your prospects and customers, and keeping your customers close is a great way to keep them coming back for more.