24 Content Marketing Best Practices to Promote Your Killer Business App (and a few tools to help you do it)

While there is nothing terribly complicated about developing a content marketing plan for your app, getting all the right pieces done right—and at the right time—can actually be a lot to manage. But it’s worth it. Consider these stats: Revenue from apps in the US will soar to $76.5 BILLION in 2017 90% of American adults own a cell phone 29% of cell owners describe their cell phone as “something they can’t imagine living without.” With these kinds of numbers, it’s no wonder you’ve considered developing a game-changing business app. But how do you market it? That’s a question I
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SEO for Content Marketing in 2015 (or how we got on the first page of Google in 24 hours)

Background/Results As part of a new series on why and how content marketing works (or doesn’t), we recently talked about 7 places your content marketing strategy could go wrong, and how to fix it. In doing some research for that piece, I discovered something shocking: according to a May 2015 Study by Gleanster, “mid-to-large B2B organizations lose an estimated $958M each year in inefficient and ineffective content marketing.” Wow. The report goes on to say that “B2B firms spend over $5.2B a year on content creation efforts”. That’s almost a 20% waste of resources and energy. In talking to a
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7 Reasons Why Your Content Marketing Strategy Isn’t Working and How to Turn it Around

120 Years since John Deer first published The Furrow, it’s well established that effective content marketing methodologies work. There are plenty of posts out there about content marketing that focus on the appropriate approach (at a high level), but don’t dig into specifics on what works or what doesn’t. This week, I’ll take a look at what content marketing methodologies you should be considering, what your marketing stack looks like, and where your content marketing programs might fail. Like anything else, content marketing has some fairly universally accepted methodologies. While there are no guarantees in content marketing, if you aren’t incorporating
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When Should I Start a Content Marketing Program for My Technology Company?

I recently had a conversation with the founder of a technology company (fill in industry here—I’ve actually had this exact conversation—literally—with 7 different technology companies in the last 5 weeks). They were referred to us by a mutual connection based on their need (increase in qualified sales leads), and what we provide to technology clients (more, and better nurtured sales leads). They wanted to talk to us about marketing their company. Tell me if this sounds familiar: “We’ve never engaged with a content marketing agency before—we haven’t had to. We’ve grown our business to $X Million in revenues through word-of-mouth
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Marketing Minions (and How It Was Done Right)

The Minions movie premieres this week – July 10th, to be exact. If you haven’t seen the minion-ized Amazon boxes delivered to your doorstep, then you must have at least seen the yellow trouble-makers hanging out in your local movie theater’s lobby. Maybe you’ve passed “#BEEDO” in a caption on your Insta-feed, and through all of this, you may have asked yourself why you’re seeing minion everything, everywhere. Sure, they have a movie premiering, but why has positive minion-reinforcement been the right way to promote their feature film? Trust me when I tell you, we’ll get to that – this is, after all, a marketing blog.
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2 Ways Microtargeting Buyer Personas Will Help Your Paid Advertising Campaign Improve Your Bottom Line

People always want to know the secret to crafting an amazingly successful advertising campaign. Is it choosing the product that is most ad-friendly? Is it placing ads in high-traffic locations or oft-used social channels? Is it amazing creative components? It’s all important, but the true secret might seem a little mundane… at first. Your campaign can practically build itself. We all struggle with developing that next winning campaign—who doesn’t? And why is that? Often, while we have a high-level idea of who we’re marketing to, it’s not really the microscopic, detailed view that’s needed to target today’s distracted consumer. Taking the distraction factor
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13 Reasons Why Your Sales and Marketing Teams Need Adaptive Buyer Personas to Develop Qualified Leads

One thing I’ve learned in the twenty or so years I’ve been involved with marketing and sales teams is that there’s one area that’s always been a challenge: understanding who your customer is and why they buy your product or service. Whether its been with an international consulting firm, major medical device company, the next cool app startup, or a funded SAAS provider, everyone struggles with customer insights, and aligning sales and marketing. We may not have called them buyer personas twenty years ago, but the idea of interviewing your ideal customers about how and why they buy has been
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4 Free Tools to Help Your Marketing Campaigns Maximize Hashtags

Ah, the hashtag. Though Twitter pioneered the movement, no post on any social media site is complete without at least one or two hashtags. We see them day-in and day-out on our own accounts, but why are they important to you and marketing your business? Think about it this way – you have the power to hashtag anyone and anything. Consumers hashtag celebrities, brands, television shows, etc. However, B2B relations are where things get interesting. Businesses can create customized hashtags for their brand or specific campaigns – these allow for simple navigation through related posts and keeps users’ interests continuous. Brand recognition can grow exponentially by choosing unique, consistent and
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9 Things Buyer Personas Can Do for Sales and Marketing in 2015

True story: we were sitting around the table with a client a few months back talking about a few new blog post ideas. We’d been hired to replace an underperforming marketing agency a few weeks before, and were looking for some simple customer-related background information to start crafting new content. The client was an international technology company that had been struggling with sales in the US, and their content marketing efforts over the previous 2 years had been robust, but netted little in the way of results. Yes, some of the content had resulted in traffic, but few of those
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Marketing, Minions and Mayhem

I’ve got three things on tap for you today; my (very brief) background, why I’m here and why you want to keep hearing from me. My name is Morganne and I’m the ultimate Marketing Minion at MESH. I’m 22, navigating my way through my senior year at SNHU with a major in Marketing and minor in Fashion Merchandising Management. I hail from one of the smallest towns in NH (teetering on the map edge, quite frankly) and am ridiculously overjoyed by anything related to animals or minions. Also, sunshine. Still with me? If so, this is why I’m here – it was
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