#11: Small Businesses: Make Email a Top Priority

“Consider the economic value email offers budget strapped small businesses and quite frankly, all businesses. Sending an email doesn’t cost anything unless you are using a subscriber such as Constant Contact, SnapRetail or MailChimp – however even then the costs are minimal compared to printed goods and other marketing strategies that may include snail mail or advertising.”

@RetailMinded

Small businesses frequently have much more personal relationships with their clients than their corporate counterparts. Take full advantage of this by crafting engaging email campaigns that focus on these personal relationships and why your customers were attracted to your business in the first place.

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