#2: Develop Detailed Buyer Personas

“Having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention.”


Using your analytics, social media, customer reviews and just about anything else you can get your hands on to develop a buyers persona is a great way to develop an understanding of how your best customers (ideal buyers) think and feel about your products.