#2: Develop Detailed Buyer Personas

“Having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention.”

@pamelump

Using your analytics, social media, customer reviews and just about anything else you can get your hands on to develop a buyers persona is a great way to develop an understanding of how your best customers (ideal buyers) think and feel about your products.

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