#213: Kinetic Emails Improve Engagement

“Having its beginnings with simple experiments (such as image rollovers and falling snow animations), kinetic emails are beginning to feature increasingly ambitious interactive designs. Well-known brands such as Pret, Lego, Nest, and B&Q in the UK are realizing the potential for kinetic to elevate their brand experience in customers’ inboxes.”


The only thing better than engaging email content is engaging email content that’s animated. These eye-catching emails function like a GIF but go way beyond funny Vine videos to express unique content that’s interactive, exciting and fun.