#216: Build Your Brand With Animation

“We love pictures, and pictures that move can be even more compelling. Just be careful not to cross the line into the realm of circus-city with garish and obnoxious graphics, and make sure that each visual or animation is inline with your brand.”


It’s harder than ever for email marketing to get attention, and all manner of B2B technology companies have found ways to leverage animated GIFs to improve clickthroughs and recall. One way to leverage an animated GIF in email is to break up text-based tips with unique, relevant and tasteful animated infographics and data points above the fold.