#223: Use Images/Colors That Promote Sharing

“Studies of abstract art have shown that the way color is used and distributed across a piece controls the emotions you feel. For example, black creates feelings at the despair end of the spectrum and bright primary colors can create joy and happiness.”


So, what makes an image sharable? James Johnson explains the science of great, and sharable, images are wrapped up in five simple components: emotion, relevance, colors, typography and text. In particular, color has a huge effect on how people interact with content. The results of one study suggest using red, purple and pink to increase engagement.