#3: Think Omnichannel Marketing

“53% of total email opens occurred on a mobile phone or tablet in Q3 2014, which Experian reports was an increase from the 48% seen in Q2 2014. If your email marketing campaigns aren’t already mobile-ready, make that a priority.”

@janelle_johnson

Because you don’t know when and where your customers are going to open their emails, it’s important to prepare for all channels as you develop content. Omnichannel functionality is designed to streamline the customer’s experience regardless of how they check their inbox.

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