#7: Know Your Purpose

“First, you need to know what you’re trying to accomplish with your email marketing. You can’t expect to succeed if you don’t know what it is you’re trying to accomplish.”


Before you send your first email as part of an exhaustive email campaign, you must know the reason for your email. You’ll need to determine if your goal is to improve customer retention, get more customer feedback, increase sales, or drive traffic. Be clear about what you’re trying to achieve.