#8: Provide a Special Offer Immediately

“[Fashion website] Yumi Kim gives her new subscribers a 15% off discount in her welcome email – an incentive that makes them convert right away.”


Ensure new subscribers stay loyal by providing a special offer in your opening email. Think 10% to 20% discounts on select if not all products or services to show consumers you’re thankful for their business and mean to keep them on as long-term customers.