#9: Put Subscription Forms in Plain View

“The top of your sidebar is one of the most visible places on your site. So, it makes sense to include an email sign-up form there.”

@derekhalpern

Site visitors won’t be able to sign up for your newsletter if they can’t find your subscription form. Place your subscription form in a prominent place or have it stand out from the rest of the site to make it easy for visitors to find.

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