Insight – It’s the Content Marketer’s Dark Horse

There, I said it. Insight is the dark horse of your content marketing strategy—and all your efforts. Why? A dark horse, as defined by Google, is “a candidate or competitor about whom little is known but who unexpectedly wins or succeeds.” And this, my friend, is the reality staring back at you from your retina display: little is known about what insights truly are, yet they are the key to your content marketing success. How and why are they important? Insights, by definition, are the deep understandings, discovering and realizations that transform the way we serve our customers, how we
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Algorithmic Content Marketing and Creation: The Savior or Death of the Content Marketer?

You’re sitting down with your team—or more tragically—facing the blank screen of your Mac, and you’re struggling to try to figure out the answer to, “how do I write about (fill in your topic) one more time, in a way my prospects care about and is interesting so it will drive more leads into my sales funnel?” We’ve all been there. Some of the biggest challenges we face as B2B content marketers are the time it takes to create content, the need to create a high volume of content, and the need to personalize the content for each audience segment. Data
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