Why Brainstorming is Important for Your Brand

Why should you integrate brainstorming, a technique involving the spontaneous contribution of all team members to solve a problem, in branding, campaign creation, marketing strategy or project planning? Brainstorming, the art of solving problems or generating ideas through a group discussion, has both advocates and naysayers. There are times when brainstorming can really help your brand, and other times… not so much. Today we’re going to focus on the benefits of brainstorming and why it’s important for your brand. SO, what are the specific advantages of brainstorming sessions for your brand, business and teams? Here are seven reasons to think
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