Why Brainstorming is Important for Your Brand

Why should you integrate brainstorming, a technique involving the spontaneous contribution of all team members to solve a problem, in branding, campaign creation, marketing strategy or project planning? Brainstorming, the art of solving problems or generating ideas through a group discussion, has both advocates and naysayers. There are times when brainstorming can really help your brand, and other times… not so much. Today we’re going to focus on the benefits of brainstorming and why it’s important for your brand. SO, what are the specific advantages of brainstorming sessions for your brand, business and teams? Here are seven reasons to think
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The 7 Benefits of a Strong Brand: How Some Companies Survive PR Crises (+1 Bonus Benefit)

Recently, I published a guest post for a Chamber of Commerce on Rebranding in the Millennium: An Agency Owner’s Perspective. In the last few years I’ve seen companies make all manner of branding and marketing mistakes—and I wanted to provide companies that were thinking about their branding—whether it is a strong brand or weak—with some guidance on what NOT to do with their brand. While I received the typical “great post” and “thanks for the wonderful insight” comments—there was one comment I received from a new client that was particularly impactful. This client, who’d been in his industry for 20-something
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How to Use Social Media for Public Relations and Branding in 2018

Branding matters. Just look at what is happening with what Netflix is facing with the Kevin Spacey situation. Imagine you were faced with a similar situation. Can your brand (what people think of you when you’re not around), sustain such a hit? Or imagine that you’re a small, yet thriving technology company. You’re past start-up mode, are sustaining AND growing, and need to scale what you’re doing. Often thought to be nearly useless, public relations (PR) can vital to advancing and supporting your brand—especially in times of crisis. Both brand and PR activities have moved online, specifically to social media
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2015 Content Marketing Statistics — With an Interactive Spin and A Few Other Examples

I recently read a post by inc.com on how content marketing is dead. Now to be fair they weren’t really saying that content marketing is dead—the point that they were making is the fact that everyone and their mother is doing content marketing and what really stands out—and is more effective in 2015—is interactive content marketing.  It’s interesting to me because it really highlighted something that we’ve been helping our clients solve for over the last 10 years, and that’s the question: how do you make your content and marketing programs stand out from all the other events, distractions, blogs
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24 Content Marketing Best Practices to Promote Your Killer Business App (and a few tools to help you do it)

While there is nothing terribly complicated about developing a content marketing plan for your app, getting all the right pieces done right—and at the right time—can actually be a lot to manage. But it’s worth it. Consider these stats: Revenue from apps in the US will soar to $76.5 BILLION in 2017 90% of American adults own a cell phone 29% of cell owners describe their cell phone as “something they can’t imagine living without.” With these kinds of numbers, it’s no wonder you’ve considered developing a game-changing business app. But how do you market it? That’s a question I
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Marketing Minions (and How It Was Done Right)

The Minions movie premieres this week – July 10th, to be exact. If you haven’t seen the minion-ized Amazon boxes delivered to your doorstep, then you must have at least seen the yellow trouble-makers hanging out in your local movie theater’s lobby. Maybe you’ve passed “#BEEDO” in a caption on your Insta-feed, and through all of this, you may have asked yourself why you’re seeing minion everything, everywhere. Sure, they have a movie premiering, but why has positive minion-reinforcement been the right way to promote their feature film? Trust me when I tell you, we’ll get to that – this is, after all, a marketing blog.
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Nashua Dares To Begin

New Tag Line, Logo and Websites Communicate City’s Vitality 
to Individuals, Families, Tourists and Businesses

City of Nashua - Dare to BeginEarlier in the week, the City of Nashua held a very successful event to introduce its new “Dare to Begin” branding initiative to a group of enthusiastic residents and community advocates.

In yesterday’s article about the event, The Nashua Telegraph described the initiative as being “designed to blaze innovative new trails into Nashua’s future.”

We couldn’t agree more. The MESH team is honored to be able to say that it played a strategic role in the initiative, which conveys Nashua’s qualities as an ideal destination for individuals, families, tourists and businesses to live, work and play. Read More

Leadership Greater Nashua Class of 2012 and MESH Interactive Partner for a Cause

Leadership Greater Nashua, Class of 2012 and MESH Interactive Agency announce partnership to benefit the Nashua Legacy Playground Community Project. Leadership Greater Nashua’s (LGN) project is the construction of a universally accessible playground to be built next year. The universally accessible playground will offer children and adults of all abilities a place to play and develop. The LGN class has begun fundraising events throughout the community to support the project in reaching its goal of $250,000. Read More

MESH Announces Lead Gen and Marketing Platform to Address Small Business Needs

LiveBuild Empowers Small Businesses to Generate High-Quality Sales Leads with Marketing-Driven Landing Pages, Social Media Integration and Search Engine Optimization MESH Interactive Agency, a full-service inbound marketing and creative agency specializing in multi-channel branding, web development and integrated social media engagement solutions, today announced MESH LiveBuild–a powerful integrated lead generation and marketing platform designed to help small business achieve sales and marketing success with little time and investment. LiveBuild is built leveraging the most current cutting-edge technologies to minimize the learning curve and maximize marketing ROI. Small businesses can get a branded online presence and start generating new leads within
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Is Brand Monitoring Sufficient to Keep Your Business on Track?

With the advent of social media, the idea that we can keep a finger on the pulse of how our brand is perceived by customers has caught on fire.  Through monitoring Twitter and Facebook feeds, as well as setting up things like Google Alerts, we can tell what is being said and whether customers are satisfied or not.  Also, the idea that when customers are not satisfied, they will speak up in a public way that can gain mass exposure is sufficiently prevalent with high profile cases such as ‘United Breaks Guitars’. Read More

If I Care About Branding My Company, How Can I Maximize My Efforts on Facebook? 

It is important to many start up and small businesses to generate leads, and some of you are finding that you can do so on Facebook. But how long before you’re just another accounting firm, or consulting practice on Facebook? What do you do when you’re there? Now more than ever it’s critical to differentiate your business from the others just like yours cropping up on Facebook. But how do you do this, while eyeing ever-shrinking budgets, and over-tasked timelines? Read More

Don’t sacrifice your brand when optimizing your site for SEO results

Search engines have changed over the years as more individuals are using them to find products and services companies offer.  Whether you have already begun, or are just getting started in the SEO process, your site is ranking based on basic keywords in your site’s content.  Achieving top search engine rankings has become top priority for marketers as competition has intensified.

If you’re a marketer then you probably already know that SEO plays a viable role in online marketing. Keywords are the foundation of this strategy. Just like you would create a traditional print ad, comprising of brand and messaging, your website should be optimized with keyword-rich content. Oh, and don’t forget your brand, you would be surprised how many companies fail to include their brand when developing a search engine optimization (SEO) strategy.
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With iPads, Galaxies, and Xooms, what do I do to prepare my business for the next generation of hyper-mobile users?

It’s almost too cliche to say, but (ugh) I’ll do it: we’re more mobile than ever (although if you’ve used a tablet yet, you’ll know that you’re anything but “mobile”). We’re using our mobile devices for more, more often—and the usage is growing exponentially. Nielsen reports the #1 gift requested between ages 6 – 12 was an iPad. The Federal Reserve is projecting that electronic payments is a $40 trillion business. While your market may not be your average 12 year old, we all now how these things make their way into our hands. Millions of iPads have been sold around the world. Competitors are close behind, so what is your business to do to prepare itself for this next round of connectivity?
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You know that mass-produced websites are no good for your brand, so how do you help yours stand apart from your competitors who use them? 

If you understand the value of branding to your business, then you probably already know that template-based sites can dramatically diminish the value of your brand. Usually the promise of “get your website up and running tonight” is practically impossible to fulfill, software is complicated, the templates don’t give you the freedom to truly brand them, and a host of other issues. Templates are funny, since to truly take advantage of them, you should really know some HTML, cascading style sheets, website structure and more. Oddly enough, when you know about these things, you generally don’t need a template.

That being said, there are plenty of templated sites out there. For small businesses, they provide a jumping point for getting on the web. So how do you get your site to stand out from them?
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Establish a Personality. Find Your Voice. Promote Your Brand.

Here at MESH we’re constantly developing new, creative ways for our clients to differentiate themselves from their competition. Typically, the first step we take in this process is to define the uniqueness of their organization. Making distinctiveness core to the visual identity and outward personality of our clients makes it difficult for competitors to copy them and encourages members of the organization to take ownership of the brand. In today’s marketplace it is estimated that advertising impressions have reached a saturation point of 3000 hits per day. Assuming an average of 10 seconds a piece, that equals 8.33 hours a day and a whole lot of noise and clamor. Creating a unique personality that includes an easily identifiable and accessible brand voice and a distinct visual design will build emotional connections that cut through all of the daily commotion.

What is a Brand Voice?
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