Making Your Mark – Looking Beyond the Logo

“Look at that logo, it’s so simple. I could do that.”

Have you ever thought this looking at some of the more iconic brand images out there? Nike, McDonald’s, Pepsi. They’re pretty simple, right? How hard could it be to create a mark like these? It’s the elegant simplicity of these brands that contributes to the common misconception that creating a strong brand is easy. But a brand goes far beyond just a logo. It is so much more than a symbol to use on business cards or on a sign outside of a company’s building. A logo is just a small part of the larger, more complex branding process. Your brand is more than a mark, a symbol, a caricature – your brand is what separates you from your competitors; it’s what makes your company, well, YOUR company; it’s what rockets some companies into the limelight while leaving others to languish in the shadows.
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