Part 1: How to Put the Top 18 2015 B2B Content Marketing Trends to Work for You Before Year End

Earlier this year, we compiled our gargantuan list of 2015 digital marketing predictions and trends as published by leaders in the industry. These included Vloggers and Gamification, to Augmented Reality and whether or not Businesses were questioning the benefits of Facebook. And while this periodic table covered digital marketing predictions, we realized that the common thread that tied the most successful trends together was content marketing. This drove us to capture some of the best practices in content marketing and compile a list of 2015 content marketing statistics. We’ve taken a look at what we’ve seen, and 18 content marketing trends
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24 Content Marketing Best Practices to Promote Your Killer Business App (and a few tools to help you do it)

While there is nothing terribly complicated about developing a content marketing plan for your app, getting all the right pieces done right—and at the right time—can actually be a lot to manage. But it’s worth it. Consider these stats: Revenue from apps in the US will soar to $76.5 BILLION in 2017 90% of American adults own a cell phone 29% of cell owners describe their cell phone as “something they can’t imagine living without.” With these kinds of numbers, it’s no wonder you’ve considered developing a game-changing business app. But how do you market it? That’s a question I
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7 Reasons Why Your Content Marketing Strategy Isn’t Working and How to Turn it Around

120 Years since John Deer first published The Furrow, it’s well established that effective content marketing methodologies work. There are plenty of posts out there about content marketing that focus on the appropriate approach (at a high level), but don’t dig into specifics on what works or what doesn’t. This week, I’ll take a look at what content marketing methodologies you should be considering, what your marketing stack looks like, and where your content marketing programs might fail. Like anything else, content marketing has some fairly universally accepted methodologies. While there are no guarantees in content marketing, if you aren’t incorporating
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Infographic: Tomorrow’s Business Needs These 4 Elements to “Win”

MESH SAAS infographiContinuing the theme of publishing an infographic for some of our more data driven posts, we are following up our article on the Secret to Tomorrow’s Business is SAAS: Speed, Agility, Authority, and Sharing. While speed and agility can often trump size, cooperation can certainly best control. This infographic answers the questions:

  1. What are the components of a successful digital strategy?
  2. What will a 10% increase in data accessibility translate into for sales for a Fortune 1,000 company?
  3. What kind of ROI do marketers see from tracking real-time marketing.

We answer these questions and more here. Check it out, share it, and let us know what you think!

How The C-Suite Can Leverage Big Data to Create More Customer-Centric Businesses

Almost everywhere we go and in almost everything we do, we leave a trail of data. Every single one of our daily transactions that involves electronics in any form (and many that don’t) registers in a data set somewhere.  To a savvy business person, this data, this Big Data, can be a gold mine. Never in the history of the world has there been more stored information about what people do and what people want than there is right now. If knowledge is power, then we are truly in a golden age. According to IBM, the well of data grows
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Infographic: Who is Helping Your Business Leverage Big Data to Become Customer Centric

Infographic on Chief Digital Officer (CDO)As technology moves, and players like Google release tools like Flume, MillWheel, Google Cloud Dataflow, Big Data is no longer just a buzzword, but a critical tool for all aspects of agile business. No longer can you afford to let the flow of Big Data pass you by; your business needs to tap into this resource to live. But who manages Big Data? Who uses it to make actionable change in your organization? The following infographic might help you understand if your business is in need of a Chief Digital Officer.

 

14 Questions Your Company Should Be Asking About Big Data

If you’ve been at all plugged into the technology discussions of the last couple years, you’ve undoubtedly encountered the buzz around “big data.” In an age where everything is super-sized, we’re sold on the idea that “more is better”. We have wall-sized TV’s and Pop Tart-sized cell phones. Everywhere we turn, something is being promoted as maximized, extended, increased or extreme. In this echo chamber of overkill, it would be easy to make the mistake of lumping big data in with the rest. Big data is changing the way that business is done, that goods and services are sold, that strategy is formed. Big data presents big challenges and even bigger opportunities. A little knowledge goes a long way in solving the former and positioning you to take advantage of the latter.

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Seven critical questions to help you determine whether or not your business needs a Chief Digital Officer (CDO)

digital marketing and strategy with a CDOHow would you react to the news that your primary competitor is hiring a Chief Digital Officer?

With a superior smirk? Perhaps so, if your forward-thinking company is among the 1,000 or so businesses that are projected to have a CDO by year’s end.

More likely, you’ll smile and nod and pretend that you’re taking a call, as you excuse yourself to the restroom where you can do some quick Googling. What is a Chief Digital Officer? What do they do? Does your company need one? Read More