Why You Can’t Live Without Competitor Analysis and Insight When Creating Your Content Marketing Strategy

Keep your enemies close. Depending on how you spend your time, you’ve probably picked this up from Machiavelli, Petrarch, or Michael Corleone in the Godfather II. Regardless of the source, there’s a reason the saying has stuck. If you don’t know what your enemies—or business competitors—are doing, you’re only fighting half the battle. And that’s where competitor analysis and insight comes in.  Even if you don’t think of competitors as enemies, it’s important to know what they’re up to—and you get to that through deep competitive analysis. Let’s think of it as “spying for good reason”. Competitive analysis gives you
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