How to Create a B2B Content Marketing Strategy in 8 Hours or Less

So, you’ve been asked to deliver your content marketing strategy, problem is you’re just like many other B2B marketers that use content marketing — you don’t have it documented and are now scrambling for how to create a B2B content marketing strategy in 8 hours or less. Don’t fret, we’ve got you covered! One thing we’ve learned in the 10 years we’ve been helping technology companies drive their B2B content marketing efforts, is that there are the best intentions of “doing content marketing right” and then the reality of “just getting it done”. As marketers we face time, resource, budget and
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24 Content Marketing Best Practices to Promote Your Killer Business App (and a few tools to help you do it)

While there is nothing terribly complicated about developing a content marketing plan for your app, getting all the right pieces done right—and at the right time—can actually be a lot to manage. But it’s worth it. Consider these stats: Revenue from apps in the US will soar to $76.5 BILLION in 2017 90% of American adults own a cell phone 29% of cell owners describe their cell phone as “something they can’t imagine living without.” With these kinds of numbers, it’s no wonder you’ve considered developing a game-changing business app. But how do you market it? That’s a question I
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SEO for Content Marketing in 2015 (or how we got on the first page of Google in 24 hours)

Background/Results As part of a new series on why and how content marketing works (or doesn’t), we recently talked about 7 places your content marketing strategy could go wrong, and how to fix it. In doing some research for that piece, I discovered something shocking: according to a May 2015 Study by Gleanster, “mid-to-large B2B organizations lose an estimated $958M each year in inefficient and ineffective content marketing.” Wow. The report goes on to say that “B2B firms spend over $5.2B a year on content creation efforts”. That’s almost a 20% waste of resources and energy. In talking to a
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7 Reasons Why Your Content Marketing Strategy Isn’t Working and How to Turn it Around

120 Years since John Deer first published The Furrow, it’s well established that effective content marketing methodologies work. There are plenty of posts out there about content marketing that focus on the appropriate approach (at a high level), but don’t dig into specifics on what works or what doesn’t. This week, I’ll take a look at what content marketing methodologies you should be considering, what your marketing stack looks like, and where your content marketing programs might fail. Like anything else, content marketing has some fairly universally accepted methodologies. While there are no guarantees in content marketing, if you aren’t incorporating
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When Should I Start a Content Marketing Program for My Technology Company?

I recently had a conversation with the founder of a technology company (fill in industry here—I’ve actually had this exact conversation—literally—with 7 different technology companies in the last 5 weeks). They were referred to us by a mutual connection based on their need (increase in qualified sales leads), and what we provide to technology clients (more, and better nurtured sales leads). They wanted to talk to us about marketing their company. Tell me if this sounds familiar: “We’ve never engaged with a content marketing agency before—we haven’t had to. We’ve grown our business to $X Million in revenues through word-of-mouth
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9 Things Buyer Personas Can Do for Sales and Marketing in 2015

True story: we were sitting around the table with a client a few months back talking about a few new blog post ideas. We’d been hired to replace an underperforming marketing agency a few weeks before, and were looking for some simple customer-related background information to start crafting new content. The client was an international technology company that had been struggling with sales in the US, and their content marketing efforts over the previous 2 years had been robust, but netted little in the way of results. Yes, some of the content had resulted in traffic, but few of those
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2015 Periodic Table of Digital Marketing Predictions and Trends

As a marketer, you’ve experienced the influx of marketing predictions and forecasted trends that are out there. But how difficult has it been to stay on top of all the emails, blogs and reports and still get your day-to-day responsibilities accomplished? Exactly. It is nearly impossible to stay ahead of all of the information, not to mention make sense of it all so you can do something smart with it. That’s why the team here at MESH took January to do our research and aggregate all of the data to create this easy-to-digest periodic table of digital marketing predictions and
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