Bridge the Gap between Your Marketing Funnel and Customer Conversion

Learn How to Reap the Benefits of the New Google Analytics 360 and Salesforce Integration to Improve your Marketing Funnel While you know the value that Customer Relationship Management (CRM) tools bring to your company’s digital content marketing and sales efforts, you probably face the same, ongoing challenge most marketing professionals run up against – bridging the gap between your marketing funnel and customer conversion activities to ensure the most effective use your marketing resources. This is often a concern I hear when discussing the value of marketing with our clients. Until now, digital content marketers have largely lacked a comprehensive view of their customers’ conversion paths that allow sales teams to take quick actions to move
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