Nashua Dares To Begin

New Tag Line, Logo and Websites Communicate City’s Vitality 
to Individuals, Families, Tourists and Businesses

City of Nashua - Dare to BeginEarlier in the week, the City of Nashua held a very successful event to introduce its new “Dare to Begin” branding initiative to a group of enthusiastic residents and community advocates.

In yesterday’s article about the event, The Nashua Telegraph described the initiative as being “designed to blaze innovative new trails into Nashua’s future.”

We couldn’t agree more. The MESH team is honored to be able to say that it played a strategic role in the initiative, which conveys Nashua’s qualities as an ideal destination for individuals, families, tourists and businesses to live, work and play. Read More

MESH Announces Lead Gen and Marketing Platform to Address Small Business Needs

LiveBuild Empowers Small Businesses to Generate High-Quality Sales Leads with Marketing-Driven Landing Pages, Social Media Integration and Search Engine Optimization MESH Interactive Agency, a full-service inbound marketing and creative agency specializing in multi-channel branding, web development and integrated social media engagement solutions, today announced MESH LiveBuild–a powerful integrated lead generation and marketing platform designed to help small business achieve sales and marketing success with little time and investment. LiveBuild is built leveraging the most current cutting-edge technologies to minimize the learning curve and maximize marketing ROI. Small businesses can get a branded online presence and start generating new leads within
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Granite Healthcare Network Selects MESH to Support its Brand Awareness 
and Online Needs

Granite Healthcare Network Joins Other Healthcare Providers, Medical Device Firms 
in Better Reaching its Communities

Granite Healthcare Network, a joint venture made up of Concord Hospital, Elliot Hospital, LRGHealthcare, Southern New Hampshire Health System and Wentworth-Douglass Hospital recently retained MESH Interactive Agency, a full-service integrated marketing and creative agency, to design and develop a scalable, content-managed website that positions Granite Healthcare Network to share its innovative approach to healthcare and the improvements being made that will directly impact the quality, cost-effectiveness and accessibility of healthcare for the people of New Hampshire. Read More

Making Your Mark – Looking Beyond the Logo

“Look at that logo, it’s so simple. I could do that.”

Have you ever thought this looking at some of the more iconic brand images out there? Nike, McDonald’s, Pepsi. They’re pretty simple, right? How hard could it be to create a mark like these? It’s the elegant simplicity of these brands that contributes to the common misconception that creating a strong brand is easy. But a brand goes far beyond just a logo. It is so much more than a symbol to use on business cards or on a sign outside of a company’s building. A logo is just a small part of the larger, more complex branding process. Your brand is more than a mark, a symbol, a caricature – your brand is what separates you from your competitors; it’s what makes your company, well, YOUR company; it’s what rockets some companies into the limelight while leaving others to languish in the shadows.
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Choosing a Design Firm

What makes you different? I’ve been asked that question a lot and with good reason. There are thousands of design firms – small shops; regional firms; vertically specialized boutiques; multi-national conglomerates; and let’s not forget the one man show. So how do you choose the right design firm, the right interactive agency, the right integrated marketing firm? Aren’t they all like? Shouldn’t I just put my project out to bid and go with the lowest price for the most work?

No.
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Online Advertising Design | The Rebirth of the Banner Ad?

For those of you who regularly follow the world of online advertising, you may have noticed the speed at which Google has been making changes to its services and offerings. Not only has the company made substantial debuts and upgrades to its end-user services – e.g., Google Instant and Google Images – but it has also been steadily reinvigorating its Google Display Network (GDN), including new ad formats and updates to the tools used to position these ads.
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