Why NOT Implementing Google AMP is Going to Hurt Your Brand

Google pushes many features, tools and technologies onto markerers—not all of them are valuable. We’re left wondering whether the latest update is going to help—or hurt—our marketing efforts. Google’s latest—Accelerated Mobile Pages (AMP)—is one of the more controversial initiatives that has begun to prove itself over the past few years. AMP-powered websites get incredible load speed even if they are “weighed down” with rich content like infographics and PDFs. It also streamlines your mobile site, forcing attention on the most important aspects of the page. Basically, Google AMP puts a supercharger on WordPress sites, allowing them to load more quickly and possibly create more
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Why Brainstorming is Important for Your Brand

Why should you integrate brainstorming, a technique involving the spontaneous contribution of all team members to solve a problem, in branding, campaign creation, marketing strategy or project planning? Brainstorming, the art of solving problems or generating ideas through a group discussion, has both advocates and naysayers. There are times when brainstorming can really help your brand, and other times… not so much. Today we’re going to focus on the benefits of brainstorming and why it’s important for your brand. SO, what are the specific advantages of brainstorming sessions for your brand, business and teams? Here are seven reasons to think
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7 of the Best B2B Social Media Marketing Campaigns of 2017

As an agency that is focused on B2B, we don’t often get the opportunity to engage in some of the more “fun” social media marketing campaigns that we see in B2C Marketing. Fortunately, we’re lucky to have B2B clients who are willing to push the edge and experiment with tactics that aren’t normally employed in their space. Given this, every so often we sit down and look at what’s happening in the B2C space for inspiration—and we end up capturing some of the coolest and most innovative marketing, communications, and branding initiatives out there. It’s great, some B2B companies really
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What is Disruptive Marketing – And Seven Inspirational Examples to Help You Think Differently

Whether it was ancestry.com’s ad that talks about how we are all more alike than we might think (their ad features a room full of descendants of the signers of the Declaration of Independence, or it’s Nike’s ad illustrating how female Arab athletes are breaking through traditional gender stereotypes, there’s a good chance you’ve seen some form of ad that broke from traditionally safe product-focused marketing and caught your attention. This new resurgence of disruptive marketing is important today because—in a culture where “fake news” has become commonplace—it’s key to keep the conversation around social issues top of mind for
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