7 of the Best B2B Social Media Marketing Campaigns of 2017

As an agency that is focused on B2B, we don’t often get the opportunity to engage in some of the more “fun” social media marketing campaigns that we see in B2C Marketing. Fortunately, we’re lucky to have B2B clients who are willing to push the edge and experiment with tactics that aren’t normally employed in their space. Given this, every so often we sit down and look at what’s happening in the B2C space for inspiration—and we end up capturing some of the coolest and most innovative marketing, communications, and branding initiatives out there. It’s great, some B2B companies really
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How to Use Social Media for Public Relations and Branding in 2018

Branding matters. Just look at what is happening with what Netflix is facing with the Kevin Spacey situation. Imagine you were faced with a similar situation. Can your brand (what people think of you when you’re not around), sustain such a hit? Or imagine that you’re a small, yet thriving technology company. You’re past start-up mode, are sustaining AND growing, and need to scale what you’re doing. Often thought to be nearly useless, public relations (PR) can vital to advancing and supporting your brand—especially in times of crisis. Both brand and PR activities have moved online, specifically to social media
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