How an Industrial Age Mindset is Crippling Innovative Technology Companies

The 1900s may be over, but the Industrial Age mindset of companies in those days lingers still, especially in the third world, which is currently industrializing. Even multinational innovative technology companies are subjected to Industrial Age thinking especially when working with professional service providers like marketing agencies. So what’s the big deal? What’s so bad about the age of industry? If you’re driving innovative technology, aren’t you by definition beyond the Industrial Age mindset? Before we dive into the problems with Industrial Age thinking, it’s important that we know these three economic definitions: Information, Knowledge and Work-Based Economies Tech entrepreneur
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Digital Advertising in 2017: Marketing Renaissance or Rebellion?

Social media, and Facebook in particular, has quickly become a staple of many digital marketer’s toolkits. For years now, those of us in marketing have worked to increase the likes on our pages and engagement in posts. The problem is, organic reach has been on the decline for a while now. Our audience/communities are seeing very few of our social posts—unless we pay for digital advertising to get content in front of them. So, what’s going to happen with Digital Advertising in 2017? When we say few, we mean almost none. According to recent research from Social@Ogilvy, organic reach for
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Why You Can’t Live Without Competitor Analysis and Insight When Creating Your Content Marketing Strategy

Keep your enemies close. Depending on how you spend your time, you’ve probably picked this up from Machiavelli, Petrarch, or Michael Corleone in the Godfather II. Regardless of the source, there’s a reason the saying has stuck. If you don’t know what your enemies—or business competitors—are doing, you’re only fighting half the battle. And that’s where competitor analysis and insight comes in.  Even if you don’t think of competitors as enemies, it’s important to know what they’re up to—and you get to that through deep competitive analysis. Let’s think of it as “spying for good reason”. Competitive analysis gives you
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The Digital Marketing Agency of the Future: Content Marketing Experts Weigh in on What’s in Store

For both internal teams, and digital marketing agencies alike, marketing is evolving so rapidly that it is hard to keep up – no matter how many hours you’re putting in trying to execute. Your marketing needs have grown. Digital media has expanded to a point where there are too many things to keep up with. What with social media pushing brands to engage with their audience not only in a public forum but with a unique brand voice, demands just keep on growing. To add to that, everything is going mobile and that’s a whole different ball game. Mobile has
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Algorithmic Content Marketing and Creation: The Savior or Death of the Content Marketer?

You’re sitting down with your team—or more tragically—facing the blank screen of your Mac, and you’re struggling to try to figure out the answer to, “how do I write about (fill in your topic) one more time, in a way my prospects care about and is interesting so it will drive more leads into my sales funnel?” We’ve all been there. Some of the biggest challenges we face as B2B content marketers are the time it takes to create content, the need to create a high volume of content, and the need to personalize the content for each audience segment. Data
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The Top 8 Cyber Security Marketing Challenges—and How to Overcome Them: Part 1 of 2

Here’s something we all know by now – marketing isn’t easy. Even if you have all the necessary tools, like stellar social media platforms, engaging content and a killer website, you’re going to face a number of marketing challenges. It’s still a constant hustle to captivate your entire target audience. Now imagine trying to market in the cyber security space. Practically every business uses some sort of device or software, and they need to protect their technology from attacks and data breaches. But with a never-ending list of cyber security technologies, and a plethora of options to choose from when
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What Is B2B Content Marketing in 2016?

Depending on who you talk to, you’ll get all manner of responses on what defines B2B content marketing in 2016, so we’ve compiled best practices and strategies to help you plan your program. “The Times They Are a-Changin.” — Bob Dylan Once again we, as marketers, find ourselves in a time of flux. A few years back, you needed a website to get business. Then you needed SEO. Then you needed to be on Facebook. Then you needed to blog. Now it’s 2016. And everyone’s blogging. And anyone who reads my stuff (and few of you there are—most of it’s
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How to Create a B2B Content Marketing Strategy in 8 Hours or Less

So, you’ve been asked to deliver your content marketing strategy, problem is you’re just like many other B2B marketers that use content marketing — you don’t have it documented and are now scrambling for how to create a B2B content marketing strategy in 8 hours or less. Don’t fret, we’ve got you covered! One thing we’ve learned in the 10 years we’ve been helping technology companies drive their B2B content marketing efforts, is that there are the best intentions of “doing content marketing right” and then the reality of “just getting it done”. As marketers we face time, resource, budget and
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3 Healthy Living Hacks to Make Your Content Marketing More Creative

It seems that the world conspires to prevent you from making your content marketing more creative. And when it comes to content marketing, creativity matters. Unfortunately, creative inspiration is not something that we can turn on at will. We procrastinate, over-schedule, and even let fear and negativity get in the way of some of our best, and most creative content marketing efforts. Even here at MESH, where creativity is in our bones, we’re surrounded by Yogibos and Samoa Martinis, and we practice creative on a daily basis, we sometime struggle with generating our best and more creative ideas. So, in
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Winning Digital Marketing for SaaS Startups in 2016

It’s a whole wide world out there in digital marketing for Software-as-a-Service (SaaS) Startups. The abundance of data, technology and tools makes solutions that were unthinkable yesterday, today’s reality. But how do you get doctors who aren’t on social media to learn about your product (or even care)? How do you get quality control professionals across the globe to move from pen and paper to cloud and tablet? How do you get a fragmented c-suite audience to make the shift from disparate and costly office tools to a single, cloud-based solution? Over the last few years our digital marketing agency
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Content Marketing Mission Impossible: How to Get Your Content Shared

It’s no secret—one of the things every content marketer struggles with—and how you, my friend, ended up here—is getting the answer to the misleadingly simple question, ”how do I get my content shared?” How DO you get your content shared? First caveat, I don’t get any money for sharing the following. In fact, I won’t even include a link to the book—it’s a google click away. Second caveat, totally stealing this (and hopefully adding some value) from @markwschaefer. I discovered his book, The Content Code, a few months ago on Audible. And frankly I can’t stop listening. Over and over.
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12 Content Marketing Resolutions to Keep in 2016

And jamming out a 500 word blog post every morning before you start to drown in reports, calls, and emails (don’t forget endless time lost scrolling through Twitter and Facebook feeds). Forget about it. While some resolutions were doomed from the beginning; others could be more attainable than you think. If you’re reading this article, chances are you’re less worried about your waistline and more concerned with the bottom line. You’re a content marketer, tasked with making some real things happen this year. Maybe this is the year you finally get the budget you’ve been asking for. Or perhaps you
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How You Can Save Time With Content Marketing in 2016

It’s the time of year again. Thanksgiving is a few weeks away; Christmas junk litters our stores, inboxes, and main street; and B2C marketers are blitzing to drive retail sales in the next 7 weeks. But what about those of us who focus on B2B marketing? If you’re like most content marketers, you’ve spent the last two or three years chugging along with your company’s marketing program. You’ve got a strategy in place and have been steadily blogging 2, maybe 3 times a week. You’ve had decent (but not mind-blowing success growing your email list), and even passed along a
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Part 2: How to Leverage the Top 18 2015 B2B Content Marketing Trends to Work for You in Q4

In this second part of our series on 2015’s Top B2B Content Marketing Trends, we take a look at social content, budgets, buyer personas, thought leadership and more. You can read the first part here. Social Content The Prediction: “Social media is becoming the de facto content sharing/distribution platform. As we move into 2015, we expect video to continue to increase its higher rate of growth over written or image-based content. You can convey a message faster in a short video than a 1,200 word blog post. We’ll also see brands responding faster with Real Time Social Media marketing. The
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