12 Content Marketing Resolutions to Keep in 2016

And jamming out a 500 word blog post every morning before you start to drown in reports, calls, and emails (don’t forget endless time lost scrolling through Twitter and Facebook feeds). Forget about it. While some resolutions were doomed from the beginning; others could be more attainable than you think. If you’re reading this article, chances are you’re less worried about your waistline and more concerned with the bottom line. You’re a content marketer, tasked with making some real things happen this year. Maybe this is the year you finally get the budget you’ve been asking for. Or perhaps you
Read More

How You Can Save Time With Content Marketing in 2016

It’s the time of year again. Thanksgiving is a few weeks away; Christmas junk litters our stores, inboxes, and main street; and B2C marketers are blitzing to drive retail sales in the next 7 weeks. But what about those of us who focus on B2B marketing? If you’re like most content marketers, you’ve spent the last two or three years chugging along with your company’s marketing program. You’ve got a strategy in place and have been steadily blogging 2, maybe 3 times a week. You’ve had decent (but not mind-blowing success growing your email list), and even passed along a
Read More

Part 2: How to Leverage the Top 18 2015 B2B Content Marketing Trends to Work for You in Q4

In this second part of our series on 2015’s Top B2B Content Marketing Trends, we take a look at social content, budgets, buyer personas, thought leadership and more. You can read the first part here. Social Content The Prediction: “Social media is becoming the de facto content sharing/distribution platform. As we move into 2015, we expect video to continue to increase its higher rate of growth over written or image-based content. You can convey a message faster in a short video than a 1,200 word blog post. We’ll also see brands responding faster with Real Time Social Media marketing. The
Read More

2015 Content Marketing Statistics — With an Interactive Spin and A Few Other Examples

I recently read a post by inc.com on how content marketing is dead. Now to be fair they weren’t really saying that content marketing is dead—the point that they were making is the fact that everyone and their mother is doing content marketing and what really stands out—and is more effective in 2015—is interactive content marketing.  It’s interesting to me because it really highlighted something that we’ve been helping our clients solve for over the last 10 years, and that’s the question: how do you make your content and marketing programs stand out from all the other events, distractions, blogs
Read More

Part 1: How to Put the Top 18 2015 B2B Content Marketing Trends to Work for You Before Year End

Earlier this year, we compiled our gargantuan list of 2015 digital marketing predictions and trends as published by leaders in the industry. These included Vloggers and Gamification, to Augmented Reality and whether or not Businesses were questioning the benefits of Facebook. And while this periodic table covered digital marketing predictions, we realized that the common thread that tied the most successful trends together was content marketing. This drove us to capture some of the best practices in content marketing and compile a list of 2015 content marketing statistics. We’ve taken a look at what we’ve seen, and 18 content marketing trends
Read More

24 Content Marketing Best Practices to Promote Your Killer Business App (and a few tools to help you do it)

While there is nothing terribly complicated about developing a content marketing plan for your app, getting all the right pieces done right—and at the right time—can actually be a lot to manage. But it’s worth it. Consider these stats: Revenue from apps in the US will soar to $76.5 BILLION in 2017 90% of American adults own a cell phone 29% of cell owners describe their cell phone as “something they can’t imagine living without.” With these kinds of numbers, it’s no wonder you’ve considered developing a game-changing business app. But how do you market it? That’s a question I
Read More

SEO for Content Marketing in 2015 (or how we got on the first page of Google in 24 hours)

Background/Results As part of a new series on why and how content marketing works (or doesn’t), we recently talked about 7 places your content marketing strategy could go wrong, and how to fix it. In doing some research for that piece, I discovered something shocking: according to a May 2015 Study by Gleanster, “mid-to-large B2B organizations lose an estimated $958M each year in inefficient and ineffective content marketing.” Wow. The report goes on to say that “B2B firms spend over $5.2B a year on content creation efforts”. That’s almost a 20% waste of resources and energy. In talking to a
Read More

7 Reasons Why Your Content Marketing Strategy Isn’t Working and How to Turn it Around

120 Years since John Deer first published The Furrow, it’s well established that effective content marketing methodologies work. There are plenty of posts out there about content marketing that focus on the appropriate approach (at a high level), but don’t dig into specifics on what works or what doesn’t. This week, I’ll take a look at what content marketing methodologies you should be considering, what your marketing stack looks like, and where your content marketing programs might fail. Like anything else, content marketing has some fairly universally accepted methodologies. While there are no guarantees in content marketing, if you aren’t incorporating
Read More

When Should I Start a Content Marketing Program for My Technology Company?

I recently had a conversation with the founder of a technology company (fill in industry here—I’ve actually had this exact conversation—literally—with 7 different technology companies in the last 5 weeks). They were referred to us by a mutual connection based on their need (increase in qualified sales leads), and what we provide to technology clients (more, and better nurtured sales leads). They wanted to talk to us about marketing their company. Tell me if this sounds familiar: “We’ve never engaged with a content marketing agency before—we haven’t had to. We’ve grown our business to $X Million in revenues through word-of-mouth
Read More

Marketing Minions (and How It Was Done Right)

The Minions movie premieres this week – July 10th, to be exact. If you haven’t seen the minion-ized Amazon boxes delivered to your doorstep, then you must have at least seen the yellow trouble-makers hanging out in your local movie theater’s lobby. Maybe you’ve passed “#BEEDO” in a caption on your Insta-feed, and through all of this, you may have asked yourself why you’re seeing minion everything, everywhere. Sure, they have a movie premiering, but why has positive minion-reinforcement been the right way to promote their feature film? Trust me when I tell you, we’ll get to that – this is, after all, a marketing blog.
Read More

2 Ways Microtargeting Buyer Personas Will Help Your Paid Advertising Campaign Improve Your Bottom Line

People always want to know the secret to crafting an amazingly successful advertising campaign. Is it choosing the product that is most ad-friendly? Is it placing ads in high-traffic locations or oft-used social channels? Is it amazing creative components? It’s all important, but the true secret might seem a little mundane… at first. Your campaign can practically build itself. We all struggle with developing that next winning campaign—who doesn’t? And why is that? Often, while we have a high-level idea of who we’re marketing to, it’s not really the microscopic, detailed view that’s needed to target today’s distracted consumer. Taking the distraction factor
Read More

4 Free Tools to Help Your Marketing Campaigns Maximize Hashtags

Ah, the hashtag. Though Twitter pioneered the movement, no post on any social media site is complete without at least one or two hashtags. We see them day-in and day-out on our own accounts, but why are they important to you and marketing your business? Think about it this way – you have the power to hashtag anyone and anything. Consumers hashtag celebrities, brands, television shows, etc. However, B2B relations are where things get interesting. Businesses can create customized hashtags for their brand or specific campaigns – these allow for simple navigation through related posts and keeps users’ interests continuous. Brand recognition can grow exponentially by choosing unique, consistent and
Read More

Retargeting Is Critical to Your B2B Content Marketing Program

This blog is part of an ongoing series as part of our 2015 Periodic Table of Marketing Trends and Predictions. Disclaimer about Retargeting. In all reality, retargeting drives me a little nuts. Like any paid advertising, it’s invasive. I get that, and appreciate it. It’s a necessary, yet useful, tool. What really bugs me about retargeting is its ability to “stalk” you all around the ‘net, adding a certain level of creepy to it. Seeing an empty pair of Express Jeans following me around Facebook—and other sites—frankly reminds me of a Dr. Seuss story I read to my three year
Read More

Interactive Periodic Table of 2015 Marketing Trends and Predictions

Phew. Well that’s done. 2 months of research, design, development, creative, marketing, copywriting, fact-checking, hand-wringing, alcohol and it’s finally live. We’re going to go downstairs and have a margarita (or 8) to celebrate now. But before we do, I want to take a moment to explain what this is, why we built it, and what it hopefully means to some of us in the digital marketing community. First, what is it? What we hope we’ve created is a resource for marketers that pulls some hot 2015 marketing trends and predictions from leading experts into one gorgeous graphic dashboard for desktop and
Read More

Squeeze More Juice Out of SEO as its Position in Your Digital Marketing Toolkit Changes in 2015

According to a poll conducted by Smart Insights only 4.3% of digital marketers polled named SEO as the most commercially important digital marketing trend in 2015. Why would we include it? That 4.3% doesn’t include how many people see it as the 2nd or 3rd most important trend. We all know that ranking in search is important, and the more relevant our content is to the person searching, the better chance we have of developing a sales lead. But what worked a year or two ago, doesn’t—or it’s less effective today. Don’t just take my word for it. SEO is definitely
Read More