GDPR: What Europe’s New Privacy Law Means for B2B Marketers

The General Data Protection Regulation, or GDPR, is an EU initiative that has been mutually agreed to by the European Commission, the Council of the European Union and the European Parliament. The primary purpose of the GDPR is to help ensure the security of data flowing through EU channels by unifying all other data protection measures under a single umbrella. Marketing professionals who engage with prospects and customers in the European Union (EU), particularly with email campaigns are paying special attention to GDPR right now, as the new regulation requires a thorough review of your e-marketing business policies and practices. GDPR
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