5 Ways You Can Improve Your Integrated Marketing Communication (IMC) Strategy with JTBD

Having recently wrapped up an amazing certificate program on Disruptive Strategy through Harvard Business School’s HBX, I’ve been giving more thought as to how that framework can be applied to marketing, and how we can make improvements to integrated marketing communications (IMC) in general. It’s been clear over the last 2 or 3 years that the general “inbound marketing” model on its own is pretty broken. We’ve spoken with countless marketing and sales teams, mainly in the context of hiring an agency (that IS what we do), and their story is generally the same: Client hires new marketing agency Agency
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