Digital Marketing Automation and Intelligence Trends in 2017

The Floodgates have Opened It seems that wherever we go, we’re flooded with content from marketing automation platforms looking for us to learn the latest trick or to download the most “complete guide ever”. That’s all well and good, but for most of us, we’re now locked into a platform for the foreseeable future, and need to leverage what we’ve got. With limited resources, growing expectations (and demands), and a more fragmented customer base, how can we leverage the tools we have to accomplish more with less? Understanding Marketing Automation According to a 2017 Marketing Automation Trends Survey, a whopping
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5 Ways You Can Improve Your Integrated Marketing Communication (IMC) Strategy with JTBD

Having recently wrapped up an amazing certificate program on Disruptive Strategy through Harvard Business School’s HBX, I’ve been giving more thought as to how that framework can be applied to marketing, and how we can make improvements to integrated marketing communications (IMC) in general. It’s been clear over the last 2 or 3 years that the general “inbound marketing” model on its own is pretty broken. We’ve spoken with countless marketing and sales teams, mainly in the context of hiring an agency (that IS what we do), and their story is generally the same: Client hires new marketing agency Agency
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