Marketing Minions (and How It Was Done Right)

The Minions movie premieres this week – July 10th, to be exact. If you haven’t seen the minion-ized Amazon boxes delivered to your doorstep, then you must have at least seen the yellow trouble-makers hanging out in your local movie theater’s lobby. Maybe you’ve passed “#BEEDO” in a caption on your Insta-feed, and through all of this, you may have asked yourself why you’re seeing minion everything, everywhere. Sure, they have a movie premiering, but why has positive minion-reinforcement been the right way to promote their feature film? Trust me when I tell you, we’ll get to that – this is, after all, a marketing blog.
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2 Ways Microtargeting Buyer Personas Will Help Your Paid Advertising Campaign Improve Your Bottom Line

People always want to know the secret to crafting an amazingly successful advertising campaign. Is it choosing the product that is most ad-friendly? Is it placing ads in high-traffic locations or oft-used social channels? Is it amazing creative components? It’s all important, but the true secret might seem a little mundane… at first. Your campaign can practically build itself. We all struggle with developing that next winning campaign—who doesn’t? And why is that? Often, while we have a high-level idea of who we’re marketing to, it’s not really the microscopic, detailed view that’s needed to target today’s distracted consumer. Taking the distraction factor
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4 Free Tools to Help Your Marketing Campaigns Maximize Hashtags

Ah, the hashtag. Though Twitter pioneered the movement, no post on any social media site is complete without at least one or two hashtags. We see them day-in and day-out on our own accounts, but why are they important to you and marketing your business? Think about it this way – you have the power to hashtag anyone and anything. Consumers hashtag celebrities, brands, television shows, etc. However, B2B relations are where things get interesting. Businesses can create customized hashtags for their brand or specific campaigns – these allow for simple navigation through related posts and keeps users’ interests continuous. Brand recognition can grow exponentially by choosing unique, consistent and
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Marketing, Minions and Mayhem

I’ve got three things on tap for you today; my (very brief) background, why I’m here and why you want to keep hearing from me. My name is Morganne and I’m the ultimate Marketing Minion at MESH. I’m 22, navigating my way through my senior year at SNHU with a major in Marketing and minor in Fashion Merchandising Management. I hail from one of the smallest towns in NH (teetering on the map edge, quite frankly) and am ridiculously overjoyed by anything related to animals or minions. Also, sunshine. Still with me? If so, this is why I’m here – it was
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