Digital Advertising in 2017: Marketing Renaissance or Rebellion?

Social media, and Facebook in particular, has quickly become a staple of many digital marketer’s toolkits. For years now, those of us in marketing have worked to increase the likes on our pages and engagement in posts. The problem is, organic reach has been on the decline for a while now. Our audience/communities are seeing very few of our social posts—unless we pay for digital advertising to get content in front of them. So, what’s going to happen with Digital Advertising in 2017? When we say few, we mean almost none. According to recent research from Social@Ogilvy, organic reach for
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Why You Can’t Live Without Competitor Analysis and Insight When Creating Your Content Marketing Strategy

Keep your enemies close. Depending on how you spend your time, you’ve probably picked this up from Machiavelli, Petrarch, or Michael Corleone in the Godfather II. Regardless of the source, there’s a reason the saying has stuck. If you don’t know what your enemies—or business competitors—are doing, you’re only fighting half the battle. And that’s where competitor analysis and insight comes in.  Even if you don’t think of competitors as enemies, it’s important to know what they’re up to—and you get to that through deep competitive analysis. Let’s think of it as “spying for good reason”. Competitive analysis gives you
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The Digital Marketing Agency of the Future: Content Marketing Experts Weigh in on What’s in Store

For both internal teams, and digital marketing agencies alike, marketing is evolving so rapidly that it is hard to keep up – no matter how many hours you’re putting in trying to execute. Your marketing needs have grown. Digital media has expanded to a point where there are too many things to keep up with. What with social media pushing brands to engage with their audience not only in a public forum but with a unique brand voice, demands just keep on growing. To add to that, everything is going mobile and that’s a whole different ball game. Mobile has
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The Top 8 Cyber Security Marketing Challenges—and How to Overcome Them: Part 1 of 2

Here’s something we all know by now – marketing isn’t easy. Even if you have all the necessary tools, like stellar social media platforms, engaging content and a killer website, you’re going to face a number of marketing challenges. It’s still a constant hustle to captivate your entire target audience. Now imagine trying to market in the cyber security space. Practically every business uses some sort of device or software, and they need to protect their technology from attacks and data breaches. But with a never-ending list of cyber security technologies, and a plethora of options to choose from when
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How to Hire a B2B Internet Marketing Consultant: 11 Things to Consider

Hiring the Right Internet Marketing Consultant can Change Your Business Forever. This might sound funny, since I head up a boutique digital marketing agency, and depending on how you look at it, internet marketing consultants might fall under the category of competition for us. Fortunately, I’m more of a “rising tides lifts all ships” kinda guy, so I see plenty of marketing opportunities for everyone—but I digress. By hiring an internet marketing consultant, you gain the expertise and objective insight of someone who knows how to help companies like yours accomplish its marketing and business goals. It is, therefore, necessary
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How to Become a Thought Leader in Cyber Security

I’ve noticed a trend in our little corner of the world: demand for cyber security-related marketing is increasing tremendously. In the last 2 months alone, we’ve seen inquiries for digital or content marketing programs for cyber security firms or software providers in the space grow by 3x. The story’s the same—you’re an industry innovator who initially grew organically based on large government and/or private cyber security contracts, and you’ve reached a point where you need to begin a successful marketing initiative to begin driving leads. Unfortunately, you’ve probably had a less than positive experience with marketing, and are looking for
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What Is B2B Content Marketing in 2016?

Depending on who you talk to, you’ll get all manner of responses on what defines B2B content marketing in 2016, so we’ve compiled best practices and strategies to help you plan your program. “The Times They Are a-Changin.” — Bob Dylan Once again we, as marketers, find ourselves in a time of flux. A few years back, you needed a website to get business. Then you needed SEO. Then you needed to be on Facebook. Then you needed to blog. Now it’s 2016. And everyone’s blogging. And anyone who reads my stuff (and few of you there are—most of it’s
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How to Create a B2B Content Marketing Strategy in 8 Hours or Less

So, you’ve been asked to deliver your content marketing strategy, problem is you’re just like many other B2B marketers that use content marketing — you don’t have it documented and are now scrambling for how to create a B2B content marketing strategy in 8 hours or less. Don’t fret, we’ve got you covered! One thing we’ve learned in the 10 years we’ve been helping technology companies drive their B2B content marketing efforts, is that there are the best intentions of “doing content marketing right” and then the reality of “just getting it done”. As marketers we face time, resource, budget and
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Winning Digital Marketing for SaaS Startups in 2016

It’s a whole wide world out there in digital marketing for Software-as-a-Service (SaaS) Startups. The abundance of data, technology and tools makes solutions that were unthinkable yesterday, today’s reality. But how do you get doctors who aren’t on social media to learn about your product (or even care)? How do you get quality control professionals across the globe to move from pen and paper to cloud and tablet? How do you get a fragmented c-suite audience to make the shift from disparate and costly office tools to a single, cloud-based solution? Over the last few years our digital marketing agency
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27 Email Marketing Expert Tips for Content Marketing

2016 has been declared as the year that email matures (as was ’14 and ’13 and…)—and we’ve pulled together a few HUNDRED email marketing expert tips to help content marketing pros like us—and you. Of course we’d be insane to list them all here (especially as we wrap up Valentine’s Day plans and work from home on President’s Day), so we’ve included twenty seven of them here, starting with zero and moving up. As we learned in our last post, email is a critical part of getting your content shared. Please take a look—maybe learn something new— leave any tips
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Content Marketing Mission Impossible: How to Get Your Content Shared

It’s no secret—one of the things every content marketer struggles with—and how you, my friend, ended up here—is getting the answer to the misleadingly simple question, ”how do I get my content shared?” How DO you get your content shared? First caveat, I don’t get any money for sharing the following. In fact, I won’t even include a link to the book—it’s a google click away. Second caveat, totally stealing this (and hopefully adding some value) from @markwschaefer. I discovered his book, The Content Code, a few months ago on Audible. And frankly I can’t stop listening. Over and over.
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12 Content Marketing Resolutions to Keep in 2016

And jamming out a 500 word blog post every morning before you start to drown in reports, calls, and emails (don’t forget endless time lost scrolling through Twitter and Facebook feeds). Forget about it. While some resolutions were doomed from the beginning; others could be more attainable than you think. If you’re reading this article, chances are you’re less worried about your waistline and more concerned with the bottom line. You’re a content marketer, tasked with making some real things happen this year. Maybe this is the year you finally get the budget you’ve been asking for. Or perhaps you
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Part 3: How to Put the Top 18 2015 B2B Content Marketing Trends to Work Before Year End

In this final installment of the top 2015 B2B content marketing trends, we look back at the predictions that were made before the year began, the outcome, and how you can leverage them to drive your own content programs. In this article,we look at Content Shock (my personal favorite), Remarketing and Retargeting, Responsive Design, Experience and Mobile Optimization, how SEO has Evolved, and Attribution Reporting. We hope that you’ve enjoyed the series (more than 5,000 tweets tells us you have), and we look forward to what we’ll see for 2016 content marketing trends!  Content Shock The Prediction: “With the vast
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Part 2: How to Leverage the Top 18 2015 B2B Content Marketing Trends to Work for You in Q4

In this second part of our series on 2015’s Top B2B Content Marketing Trends, we take a look at social content, budgets, buyer personas, thought leadership and more. You can read the first part here. Social Content The Prediction: “Social media is becoming the de facto content sharing/distribution platform. As we move into 2015, we expect video to continue to increase its higher rate of growth over written or image-based content. You can convey a message faster in a short video than a 1,200 word blog post. We’ll also see brands responding faster with Real Time Social Media marketing. The
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2015 Content Marketing Statistics — With an Interactive Spin and A Few Other Examples

I recently read a post by inc.com on how content marketing is dead. Now to be fair they weren’t really saying that content marketing is dead—the point that they were making is the fact that everyone and their mother is doing content marketing and what really stands out—and is more effective in 2015—is interactive content marketing.  It’s interesting to me because it really highlighted something that we’ve been helping our clients solve for over the last 10 years, and that’s the question: how do you make your content and marketing programs stand out from all the other events, distractions, blogs
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