This blog is part of an ongoing series as part of our 2015 Periodic Table of Marketing Trends and Predictions. Disclaimer about Retargeting. In all reality, retargeting drives me a little nuts. Like any paid advertising, it’s invasive. I get that, and appreciate it. It’s a necessary, yet useful, tool. What really bugs me about retargeting is its ability to “stalk” you all around the ‘net, adding a certain level of creepy to it. Seeing an empty pair of Express Jeans following me around Facebook—and other sites—frankly reminds me of a Dr. Seuss story I read to my three year
Social media has quickly become the first place people turn for quick news updates – whether it is weather, sports, or entertainment related, you’re hitting your social media feeds. Today, that’s the norm – if you want breaking news, chances are that you’ll find it on social media versus traditional news channels. This is where real-time marketing comes in. Real-time marketing, as defined by marketing expert Ekaterina Walter, is “about raising awareness, creating demand and furthering the brand’s mission through connecting with customers in a meaningful way, in the right place, at the right time, through relevant content.” In 2013,
Your company recently decided to engage a digital marketing agency to help with your marketing strategy. This is a big decision and one that we believe highlights your organization’s readiness to invest in the future. How do you get started? Every agency has its strengths and weaknesses, just as any marketing candidate does, and you should identify early on what criteria is most important to your team (and stakeholders) to ensure you hire an agency that makes for a collaborative and successful partner. So, let us take off our agency hat for a moment and spend some time in your
While the NFL still tries to wrap its head around the genius Patriots formation that no one has seen before, we wonder if there are valuable lessons for marketers here. What Bill Belichick and the New England Patriots did on Saturday has been called deceitful by some and smart by others. If you ask Tom Brady, you’ll hear: “Maybe those guys gotta study the rulebook and figure it out.” The question is: Are there takeaways for today’s leading marketers? Is it time to get more imaginative with your marketing playbook? With the ushering in of a new year (hello 2015)
If you’ve been at all plugged into the technology discussions of the last couple years, you’ve undoubtedly encountered the buzz around “big data.” In an age where everything is super-sized, we’re sold on the idea that “more is better”. We have wall-sized TV’s and Pop Tart-sized cell phones. Everywhere we turn, something is being promoted as maximized, extended, increased or extreme. In this echo chamber of overkill, it would be easy to make the mistake of lumping big data in with the rest. Big data is changing the way that business is done, that goods and services are sold, that strategy is formed. Big data presents big challenges and even bigger opportunities. A little knowledge goes a long way in solving the former and positioning you to take advantage of the latter.