The Digital Marketing Agency of the Future: Content Marketing Experts Weigh in on What’s in Store

For both internal teams, and digital marketing agencies alike, marketing is evolving so rapidly that it is hard to keep up – no matter how many hours you’re putting in trying to execute. Your marketing needs have grown. Digital media has expanded to a point where there are too many things to keep up with. What with social media pushing brands to engage with their audience not only in a public forum but with a unique brand voice, demands just keep on growing. To add to that, everything is going mobile and that’s a whole different ball game. Mobile has
Read More

24 Content Marketing Best Practices to Promote Your Killer Business App (and a few tools to help you do it)

While there is nothing terribly complicated about developing a content marketing plan for your app, getting all the right pieces done right—and at the right time—can actually be a lot to manage. But it’s worth it. Consider these stats: Revenue from apps in the US will soar to $76.5 BILLION in 2017 90% of American adults own a cell phone 29% of cell owners describe their cell phone as “something they can’t imagine living without.” With these kinds of numbers, it’s no wonder you’ve considered developing a game-changing business app. But how do you market it? That’s a question I
Read More

4 Free Tools to Help Your Marketing Campaigns Maximize Hashtags

Ah, the hashtag. Though Twitter pioneered the movement, no post on any social media site is complete without at least one or two hashtags. We see them day-in and day-out on our own accounts, but why are they important to you and marketing your business? Think about it this way – you have the power to hashtag anyone and anything. Consumers hashtag celebrities, brands, television shows, etc. However, B2B relations are where things get interesting. Businesses can create customized hashtags for their brand or specific campaigns – these allow for simple navigation through related posts and keeps users’ interests continuous. Brand recognition can grow exponentially by choosing unique, consistent and
Read More

Squeeze More Juice Out of SEO as its Position in Your Digital Marketing Toolkit Changes in 2015

According to a poll conducted by Smart Insights only 4.3% of digital marketers polled named SEO as the most commercially important digital marketing trend in 2015. Why would we include it? That 4.3% doesn’t include how many people see it as the 2nd or 3rd most important trend. We all know that ranking in search is important, and the more relevant our content is to the person searching, the better chance we have of developing a sales lead. But what worked a year or two ago, doesn’t—or it’s less effective today. Don’t just take my word for it. SEO is definitely
Read More

2015 Periodic Table of Digital Marketing Predictions and Trends

As a marketer, you’ve experienced the influx of marketing predictions and forecasted trends that are out there. But how difficult has it been to stay on top of all the emails, blogs and reports and still get your day-to-day responsibilities accomplished? Exactly. It is nearly impossible to stay ahead of all of the information, not to mention make sense of it all so you can do something smart with it. That’s why the team here at MESH took January to do our research and aggregate all of the data to create this easy-to-digest periodic table of digital marketing predictions and
Read More

Nashua Dares To Begin

New Tag Line, Logo and Websites Communicate City’s Vitality 
to Individuals, Families, Tourists and Businesses

City of Nashua - Dare to BeginEarlier in the week, the City of Nashua held a very successful event to introduce its new “Dare to Begin” branding initiative to a group of enthusiastic residents and community advocates.

In yesterday’s article about the event, The Nashua Telegraph described the initiative as being “designed to blaze innovative new trails into Nashua’s future.”

We couldn’t agree more. The MESH team is honored to be able to say that it played a strategic role in the initiative, which conveys Nashua’s qualities as an ideal destination for individuals, families, tourists and businesses to live, work and play. Read More

MESH Announces Lead Gen and Marketing Platform to Address Small Business Needs

LiveBuild Empowers Small Businesses to Generate High-Quality Sales Leads with Marketing-Driven Landing Pages, Social Media Integration and Search Engine Optimization MESH Interactive Agency, a full-service inbound marketing and creative agency specializing in multi-channel branding, web development and integrated social media engagement solutions, today announced MESH LiveBuild–a powerful integrated lead generation and marketing platform designed to help small business achieve sales and marketing success with little time and investment. LiveBuild is built leveraging the most current cutting-edge technologies to minimize the learning curve and maximize marketing ROI. Small businesses can get a branded online presence and start generating new leads within
Read More

A Big “Like” For New Integrated Facebook Mobile Microsites

Congratulations, marketers–by now your Facebook page has hundreds of customers and prospective customers who “Like” you. But once they’ve clicked that big thumbs-up button, how do you keep bringing them back? How do you build a thriving community, gain brand loyalty and deepen their engagement to drive their next purchase? Read More

With iPads, Galaxies, and Xooms, what do I do to prepare my business for the next generation of hyper-mobile users?

It’s almost too cliche to say, but (ugh) I’ll do it: we’re more mobile than ever (although if you’ve used a tablet yet, you’ll know that you’re anything but “mobile”). We’re using our mobile devices for more, more often—and the usage is growing exponentially. Nielsen reports the #1 gift requested between ages 6 – 12 was an iPad. The Federal Reserve is projecting that electronic payments is a $40 trillion business. While your market may not be your average 12 year old, we all now how these things make their way into our hands. Millions of iPads have been sold around the world. Competitors are close behind, so what is your business to do to prepare itself for this next round of connectivity?
Read More