Google pushes many features, tools and technologies onto markerers—not all of them are valuable. We’re left wondering whether the latest update is going to help—or hurt—our marketing efforts. Google’s latest—Accelerated Mobile Pages (AMP)—is one of the more controversial initiatives that has begun to prove itself over the past few years. AMP-powered websites get incredible load speed even if they are “weighed down” with rich content like infographics and PDFs. It also streamlines your mobile site, forcing attention on the most important aspects of the page. Basically, Google AMP puts a supercharger on WordPress sites, allowing them to load more quickly and possibly create more
For both internal teams, and digital marketing agencies alike, marketing is evolving so rapidly that it is hard to keep up – no matter how many hours you’re putting in trying to execute. Your marketing needs have grown. Digital media has expanded to a point where there are too many things to keep up with. What with social media pushing brands to engage with their audience not only in a public forum but with a unique brand voice, demands just keep on growing. To add to that, everything is going mobile and that’s a whole different ball game. Mobile has
New Tag Line, Logo and Websites Communicate City’s Vitality to Individuals, Families, Tourists and Businesses
In yesterday’s article about the event, The Nashua Telegraph described the initiative as being “designed to blaze innovative new trails into Nashua’s future.”
We couldn’t agree more. The MESH team is honored to be able to say that it played a strategic role in the initiative, which conveys Nashua’s qualities as an ideal destination for individuals, families, tourists and businesses to live, work and play. Read More
With iPads, Galaxies, and Xooms, what do I do to prepare my business for the next generation of hyper-mobile users?
It’s almost too cliche to say, but (ugh) I’ll do it: we’re more mobile than ever (although if you’ve used a tablet yet, you’ll know that you’re anything but “mobile”). We’re using our mobile devices for more, more often—and the usage is growing exponentially. Nielsen reports the #1 gift requested between ages 6 – 12 was an iPad. The Federal Reserve is projecting that electronic payments is a $40 trillion business. While your market may not be your average 12 year old, we all now how these things make their way into our hands. Millions of iPads have been sold around the world. Competitors are close behind, so what is your business to do to prepare itself for this next round of connectivity?