The 7 Benefits of a Strong Brand: How Some Companies Survive PR Crises (+1 Bonus Benefit)

Recently, I published a guest post for a Chamber of Commerce on Rebranding in the Millennium: An Agency Owner’s Perspective. In the last few years I’ve seen companies make all manner of branding and marketing mistakes—and I wanted to provide companies that were thinking about their branding—whether it is a strong brand or weak—with some guidance on what NOT to do with their brand. While I received the typical “great post” and “thanks for the wonderful insight” comments—there was one comment I received from a new client that was particularly impactful. This client, who’d been in his industry for 20-something
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