The 7 Benefits of a Strong Brand: How Some Companies Survive PR Crises (+1 Bonus Benefit)

Recently, I published a guest post for a Chamber of Commerce on Rebranding in the Millennium: An Agency Owner’s Perspective. In the last few years I’ve seen companies make all manner of branding and marketing mistakes—and I wanted to provide companies that were thinking about their branding—whether it is a strong brand or weak—with some guidance on what NOT to do with their brand. While I received the typical “great post” and “thanks for the wonderful insight” comments—there was one comment I received from a new client that was particularly impactful. This client, who’d been in his industry for 20-something
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How to Use Social Media for Public Relations and Branding in 2018

Branding matters. Just look at what is happening with what Netflix is facing with the Kevin Spacey situation. Imagine you were faced with a similar situation. Can your brand (what people think of you when you’re not around), sustain such a hit? Or imagine that you’re a small, yet thriving technology company. You’re past start-up mode, are sustaining AND growing, and need to scale what you’re doing. Often thought to be nearly useless, public relations (PR) can vital to advancing and supporting your brand—especially in times of crisis. Both brand and PR activities have moved online, specifically to social media
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