2015 Content Marketing Statistics — With an Interactive Spin and A Few Other Examples

I recently read a post by inc.com on how content marketing is dead. Now to be fair they weren’t really saying that content marketing is dead—the point that they were making is the fact that everyone and their mother is doing content marketing and what really stands out—and is more effective in 2015—is interactive content marketing.  It’s interesting to me because it really highlighted something that we’ve been helping our clients solve for over the last 10 years, and that’s the question: how do you make your content and marketing programs stand out from all the other events, distractions, blogs
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4 Free Tools to Help Your Marketing Campaigns Maximize Hashtags

Ah, the hashtag. Though Twitter pioneered the movement, no post on any social media site is complete without at least one or two hashtags. We see them day-in and day-out on our own accounts, but why are they important to you and marketing your business? Think about it this way – you have the power to hashtag anyone and anything. Consumers hashtag celebrities, brands, television shows, etc. However, B2B relations are where things get interesting. Businesses can create customized hashtags for their brand or specific campaigns – these allow for simple navigation through related posts and keeps users’ interests continuous. Brand recognition can grow exponentially by choosing unique, consistent and
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4 Tips for Leveraging the “New” Real-Time Marketing

Social media has quickly become the first place people turn for quick news updates – whether it is weather, sports, or entertainment related, you’re hitting your social media feeds. Today, that’s the norm – if you want breaking news, chances are that you’ll find it on social media versus traditional news channels. This is where real-time marketing comes in. Real-time marketing, as defined by marketing expert Ekaterina Walter, is “about raising awareness, creating demand and furthering the brand’s mission through connecting with customers in a meaningful way, in the right place, at the right time, through relevant content.” In 2013,
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