How to Create a B2B Content Marketing Strategy in 8 Hours or Less

So, you’ve been asked to deliver your content marketing strategy, problem is you’re just like many other B2B marketers that use content marketing — you don’t have it documented and are now scrambling for how to create a B2B content marketing strategy in 8 hours or less. Don’t fret, we’ve got you covered! One thing we’ve learned in the 10 years we’ve been helping technology companies drive their B2B content marketing efforts, is that there are the best intentions of “doing content marketing right” and then the reality of “just getting it done”. As marketers we face time, resource, budget and
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Content Marketing Mission Impossible: How to Get Your Content Shared

It’s no secret—one of the things every content marketer struggles with—and how you, my friend, ended up here—is getting the answer to the misleadingly simple question, ”how do I get my content shared?” How DO you get your content shared? First caveat, I don’t get any money for sharing the following. In fact, I won’t even include a link to the book—it’s a google click away. Second caveat, totally stealing this (and hopefully adding some value) from @markwschaefer. I discovered his book, The Content Code, a few months ago on Audible. And frankly I can’t stop listening. Over and over.
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Part 3: How to Put the Top 18 2015 B2B Content Marketing Trends to Work Before Year End

In this final installment of the top 2015 B2B content marketing trends, we look back at the predictions that were made before the year began, the outcome, and how you can leverage them to drive your own content programs. In this article,we look at Content Shock (my personal favorite), Remarketing and Retargeting, Responsive Design, Experience and Mobile Optimization, how SEO has Evolved, and Attribution Reporting. We hope that you’ve enjoyed the series (more than 5,000 tweets tells us you have), and we look forward to what we’ll see for 2016 content marketing trends!  Content Shock The Prediction: “With the vast
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How You Can Save Time With Content Marketing in 2016

It’s the time of year again. Thanksgiving is a few weeks away; Christmas junk litters our stores, inboxes, and main street; and B2C marketers are blitzing to drive retail sales in the next 7 weeks. But what about those of us who focus on B2B marketing? If you’re like most content marketers, you’ve spent the last two or three years chugging along with your company’s marketing program. You’ve got a strategy in place and have been steadily blogging 2, maybe 3 times a week. You’ve had decent (but not mind-blowing success growing your email list), and even passed along a
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Part 2: How to Leverage the Top 18 2015 B2B Content Marketing Trends to Work for You in Q4

In this second part of our series on 2015’s Top B2B Content Marketing Trends, we take a look at social content, budgets, buyer personas, thought leadership and more. You can read the first part here. Social Content The Prediction: “Social media is becoming the de facto content sharing/distribution platform. As we move into 2015, we expect video to continue to increase its higher rate of growth over written or image-based content. You can convey a message faster in a short video than a 1,200 word blog post. We’ll also see brands responding faster with Real Time Social Media marketing. The
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2015 Content Marketing Statistics — With an Interactive Spin and A Few Other Examples

I recently read a post by inc.com on how content marketing is dead. Now to be fair they weren’t really saying that content marketing is dead—the point that they were making is the fact that everyone and their mother is doing content marketing and what really stands out—and is more effective in 2015—is interactive content marketing.  It’s interesting to me because it really highlighted something that we’ve been helping our clients solve for over the last 10 years, and that’s the question: how do you make your content and marketing programs stand out from all the other events, distractions, blogs
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Part 1: How to Put the Top 18 2015 B2B Content Marketing Trends to Work for You Before Year End

Earlier this year, we compiled our gargantuan list of 2015 digital marketing predictions and trends as published by leaders in the industry. These included Vloggers and Gamification, to Augmented Reality and whether or not Businesses were questioning the benefits of Facebook. And while this periodic table covered digital marketing predictions, we realized that the common thread that tied the most successful trends together was content marketing. This drove us to capture some of the best practices in content marketing and compile a list of 2015 content marketing statistics. We’ve taken a look at what we’ve seen, and 18 content marketing trends
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24 Content Marketing Best Practices to Promote Your Killer Business App (and a few tools to help you do it)

While there is nothing terribly complicated about developing a content marketing plan for your app, getting all the right pieces done right—and at the right time—can actually be a lot to manage. But it’s worth it. Consider these stats: Revenue from apps in the US will soar to $76.5 BILLION in 2017 90% of American adults own a cell phone 29% of cell owners describe their cell phone as “something they can’t imagine living without.” With these kinds of numbers, it’s no wonder you’ve considered developing a game-changing business app. But how do you market it? That’s a question I
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SEO for Content Marketing in 2015 (or how we got on the first page of Google in 24 hours)

Background/Results As part of a new series on why and how content marketing works (or doesn’t), we recently talked about 7 places your content marketing strategy could go wrong, and how to fix it. In doing some research for that piece, I discovered something shocking: according to a May 2015 Study by Gleanster, “mid-to-large B2B organizations lose an estimated $958M each year in inefficient and ineffective content marketing.” Wow. The report goes on to say that “B2B firms spend over $5.2B a year on content creation efforts”. That’s almost a 20% waste of resources and energy. In talking to a
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7 Reasons Why Your Content Marketing Strategy Isn’t Working and How to Turn it Around

120 Years since John Deer first published The Furrow, it’s well established that effective content marketing methodologies work. There are plenty of posts out there about content marketing that focus on the appropriate approach (at a high level), but don’t dig into specifics on what works or what doesn’t. This week, I’ll take a look at what content marketing methodologies you should be considering, what your marketing stack looks like, and where your content marketing programs might fail. Like anything else, content marketing has some fairly universally accepted methodologies. While there are no guarantees in content marketing, if you aren’t incorporating
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When Should I Start a Content Marketing Program for My Technology Company?

I recently had a conversation with the founder of a technology company (fill in industry here—I’ve actually had this exact conversation—literally—with 7 different technology companies in the last 5 weeks). They were referred to us by a mutual connection based on their need (increase in qualified sales leads), and what we provide to technology clients (more, and better nurtured sales leads). They wanted to talk to us about marketing their company. Tell me if this sounds familiar: “We’ve never engaged with a content marketing agency before—we haven’t had to. We’ve grown our business to $X Million in revenues through word-of-mouth
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9 Things Buyer Personas Can Do for Sales and Marketing in 2015

True story: we were sitting around the table with a client a few months back talking about a few new blog post ideas. We’d been hired to replace an underperforming marketing agency a few weeks before, and were looking for some simple customer-related background information to start crafting new content. The client was an international technology company that had been struggling with sales in the US, and their content marketing efforts over the previous 2 years had been robust, but netted little in the way of results. Yes, some of the content had resulted in traffic, but few of those
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Squeeze More Juice Out of SEO as its Position in Your Digital Marketing Toolkit Changes in 2015

According to a poll conducted by Smart Insights only 4.3% of digital marketers polled named SEO as the most commercially important digital marketing trend in 2015. Why would we include it? That 4.3% doesn’t include how many people see it as the 2nd or 3rd most important trend. We all know that ranking in search is important, and the more relevant our content is to the person searching, the better chance we have of developing a sales lead. But what worked a year or two ago, doesn’t—or it’s less effective today. Don’t just take my word for it. SEO is definitely
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2015 Periodic Table of Digital Marketing Predictions and Trends

As a marketer, you’ve experienced the influx of marketing predictions and forecasted trends that are out there. But how difficult has it been to stay on top of all the emails, blogs and reports and still get your day-to-day responsibilities accomplished? Exactly. It is nearly impossible to stay ahead of all of the information, not to mention make sense of it all so you can do something smart with it. That’s why the team here at MESH took January to do our research and aggregate all of the data to create this easy-to-digest periodic table of digital marketing predictions and
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MESH Announces Lead Gen and Marketing Platform to Address Small Business Needs

LiveBuild Empowers Small Businesses to Generate High-Quality Sales Leads with Marketing-Driven Landing Pages, Social Media Integration and Search Engine Optimization MESH Interactive Agency, a full-service inbound marketing and creative agency specializing in multi-channel branding, web development and integrated social media engagement solutions, today announced MESH LiveBuild–a powerful integrated lead generation and marketing platform designed to help small business achieve sales and marketing success with little time and investment. LiveBuild is built leveraging the most current cutting-edge technologies to minimize the learning curve and maximize marketing ROI. Small businesses can get a branded online presence and start generating new leads within
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