How You Can Save Time With Content Marketing in 2016

It’s the time of year again. Thanksgiving is a few weeks away; Christmas junk litters our stores, inboxes, and main street; and B2C marketers are blitzing to drive retail sales in the next 7 weeks. But what about those of us who focus on B2B marketing? If you’re like most content marketers, you’ve spent the last two or three years chugging along with your company’s marketing program. You’ve got a strategy in place and have been steadily blogging 2, maybe 3 times a week. You’ve had decent (but not mind-blowing success growing your email list), and even passed along a
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Part 2: How to Leverage the Top 18 2015 B2B Content Marketing Trends to Work for You in Q4

In this second part of our series on 2015’s Top B2B Content Marketing Trends, we take a look at social content, budgets, buyer personas, thought leadership and more. You can read the first part here. Social Content The Prediction: “Social media is becoming the de facto content sharing/distribution platform. As we move into 2015, we expect video to continue to increase its higher rate of growth over written or image-based content. You can convey a message faster in a short video than a 1,200 word blog post. We’ll also see brands responding faster with Real Time Social Media marketing. The
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