Ah, the hashtag. Though Twitter pioneered the movement, no post on any social media site is complete without at least one or two hashtags. We see them day-in and day-out on our own accounts, but why are they important to you and marketing your business? Think about it this way – you have the power to hashtag anyone and anything. Consumers hashtag celebrities, brands, television shows, etc. However, B2B relations are where things get interesting. Businesses can create customized hashtags for their brand or specific campaigns – these allow for simple navigation through related posts and keeps users’ interests continuous. Brand recognition can grow exponentially by choosing unique, consistent and
According to a poll conducted by Smart Insights only 4.3% of digital marketers polled named SEO as the most commercially important digital marketing trend in 2015. Why would we include it? That 4.3% doesn’t include how many people see it as the 2nd or 3rd most important trend. We all know that ranking in search is important, and the more relevant our content is to the person searching, the better chance we have of developing a sales lead. But what worked a year or two ago, doesn’t—or it’s less effective today. Don’t just take my word for it. SEO is definitely
As a marketer, you’ve experienced the influx of marketing predictions and forecasted trends that are out there. But how difficult has it been to stay on top of all the emails, blogs and reports and still get your day-to-day responsibilities accomplished? Exactly. It is nearly impossible to stay ahead of all of the information, not to mention make sense of it all so you can do something smart with it. That’s why the team here at MESH took January to do our research and aggregate all of the data to create this easy-to-digest periodic table of digital marketing predictions and
Continuing the theme of publishing an infographic for some of our more data driven posts, we are following up our article on the Secret to Tomorrow’s Business is SAAS: Speed, Agility, Authority, and Sharing. While speed and agility can often trump size, cooperation can certainly best control. This infographic answers the questions:
- What are the components of a successful digital strategy?
- What will a 10% increase in data accessibility translate into for sales for a Fortune 1,000 company?
- What kind of ROI do marketers see from tracking real-time marketing.
We answer these questions and more here. Check it out, share it, and let us know what you think!
Almost everywhere we go and in almost everything we do, we leave a trail of data. Every single one of our daily transactions that involves electronics in any form (and many that don’t) registers in a data set somewhere. To a savvy business person, this data, this Big Data, can be a gold mine. Never in the history of the world has there been more stored information about what people do and what people want than there is right now. If knowledge is power, then we are truly in a golden age. According to IBM, the well of data grows
As technology moves, and players like Google release tools like Flume, MillWheel, Google Cloud Dataflow, Big Data is no longer just a buzzword, but a critical tool for all aspects of agile business. No longer can you afford to let the flow of Big Data pass you by; your business needs to tap into this resource to live. But who manages Big Data? Who uses it to make actionable change in your organization? The following infographic might help you understand if your business is in need of a Chief Digital Officer.
Seven critical questions to help you determine whether or not your business needs a Chief Digital Officer (CDO)
With a superior smirk? Perhaps so, if your forward-thinking company is among the 1,000 or so businesses that are projected to have a CDO by year’s end.
More likely, you’ll smile and nod and pretend that you’re taking a call, as you excuse yourself to the restroom where you can do some quick Googling. What is a Chief Digital Officer? What do they do? Does your company need one? Read More
Every day I talk to folks in every realm of marketing: traditional, social media, and everything in between. Everyone has their take on how to use social media to get new business, but one question that almost always comes up, is “how do I get people to engage with my brand on Facebook, after the initial ‘Like’?“ Read More
LiveBuild Empowers Small Businesses to Generate High-Quality Sales Leads with Marketing-Driven Landing Pages, Social Media Integration and Search Engine Optimization MESH Interactive Agency, a full-service inbound marketing and creative agency specializing in multi-channel branding, web development and integrated social media engagement solutions, today announced MESH LiveBuild–a powerful integrated lead generation and marketing platform designed to help small business achieve sales and marketing success with little time and investment. LiveBuild is built leveraging the most current cutting-edge technologies to minimize the learning curve and maximize marketing ROI. Small businesses can get a branded online presence and start generating new leads within
There has been greater emphasis on getting your customers and prospective customers to Like your Facebook page these days…BUT once they’ve Liked you now what do you do? How do you build a thriving community, gain brand loyalty and keep your customers coming back?
MESH’s founder Bill Schick sits down with The Pulse Network’s Tyler Pyburn to talk about how MESH is helping businesses take their marketing beyond the Facebook wall with Integrated Facebook Microsites.
Granite Healthcare Network Joins Other Healthcare Providers, Medical Device Firms in Better Reaching its Communities
Granite Healthcare Network, a joint venture made up of Concord Hospital, Elliot Hospital, LRGHealthcare, Southern New Hampshire Health System and Wentworth-Douglass Hospital recently retained MESH Interactive Agency, a full-service integrated marketing and creative agency, to design and develop a scalable, content-managed website that positions Granite Healthcare Network to share its innovative approach to healthcare and the improvements being made that will directly impact the quality, cost-effectiveness and accessibility of healthcare for the people of New Hampshire. Read More
At MESH we frequently get asked to help clients prioritize their marketing efforts. When it comes time to discuss their mobile strategy, we encounter a range of reactions – from “I don’t need one” to “how fast can I start.” Read More
Congratulations, marketers–by now your Facebook page has hundreds of customers and prospective customers who “Like” you. But once they’ve clicked that big thumbs-up button, how do you keep bringing them back? How do you build a thriving community, gain brand loyalty and deepen their engagement to drive their next purchase? Read More
MESH Helps Give Kids a Chance: Develops Interactive Facebook Site for EFAC’s Share the Joy Holiday Initiative
MESH Interactive Agency has selected Education For All Children (EFAC), a nonprofit organization that provides scholarships, mentoring and global connections to underprivileged Kenyan children, as its charity of choice this holiday season. In support of EFAC’s Share the Joy Holiday Initiative–MESH has developed a custom interactive Facebook site to help EFAC increase its awareness and broaden its reach.
Discover new ways to make your holiday more meaningful this year by supporting a cause. Through its interactive Facebook site, EFAC offers three gift-giving ideas for individuals, groups and corporations to add the joy of giving into their holiday season–give a gift, change the world by sponsoring a student, or share the joy with EFAC party packs.
For more information on EFAC’s Share the Joy Holiday Initiative visit facebook.com/EducationForAllChildren.
They say failing to plan is planning to fail. But in social media, where posts can go viral in seconds and become disasters in an hour or two – planning may seem a relic of a lost age. What pizza company would sit down and say “We should plan for the day some employee puts cheese up their nose, place it on our newest pizza and upload a video of it to YouTube.” Read More