Is Brand Monitoring Sufficient to Keep Your Business on Track?

With the advent of social media, the idea that we can keep a finger on the pulse of how our brand is perceived by customers has caught on fire.  Through monitoring Twitter and Facebook feeds, as well as setting up things like Google Alerts, we can tell what is being said and whether customers are satisfied or not.  Also, the idea that when customers are not satisfied, they will speak up in a public way that can gain mass exposure is sufficiently prevalent with high profile cases such as ‘United Breaks Guitars’. Read More

If I Care About Branding My Company, How Can I Maximize My Efforts on Facebook? 

It is important to many start up and small businesses to generate leads, and some of you are finding that you can do so on Facebook. But how long before you’re just another accounting firm, or consulting practice on Facebook? What do you do when you’re there? Now more than ever it’s critical to differentiate your business from the others just like yours cropping up on Facebook. But how do you do this, while eyeing ever-shrinking budgets, and over-tasked timelines? Read More

QR codes and social. match made in heaven?

MESH QR CodeLet’s be honest. You’d LOVE to have your own custom app at the top of Apple’sApp store. Millions of downloads, a captive audience, hundreds of leads a month, who wouldn’t?

In reality, it’s tough to do this. First, you have to have a great idea for an App. Then you need to find someone to develop it without stealing all the credit. Finally, you have to get it in the App store, and hope people think it’s as a great as you do.

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Social Media’s Impact on Consumer Behavior

With the emergence of the real-time web, many businesses have been left on the sidelines, wondering where their organizations fit in such a fast-paced, consumer-driven ecosystem. Not only do they have to cope with a struggling revenue stream, but also with a customer base who’s behaviors are dramatically shifting right before their eyes. Almost every aspect of marketing a business has been affected by this fundamental shift in consumer behavior called, social media.
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