How an Industrial Age Mindset is Crippling Innovative Technology Companies

The 1900s may be over, but the Industrial Age mindset of companies in those days lingers still, especially in the third world, which is currently industrializing. Even multinational innovative technology companies are subjected to Industrial Age thinking especially when working with professional service providers like marketing agencies. So what’s the big deal? What’s so bad about the age of industry? If you’re driving innovative technology, aren’t you by definition beyond the Industrial Age mindset? Before we dive into the problems with Industrial Age thinking, it’s important that we know these three economic definitions: Information, Knowledge and Work-Based Economies Tech entrepreneur
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Why You Can’t Live Without Competitor Analysis and Insight When Creating Your Content Marketing Strategy

Keep your enemies close. Depending on how you spend your time, you’ve probably picked this up from Machiavelli, Petrarch, or Michael Corleone in the Godfather II. Regardless of the source, there’s a reason the saying has stuck. If you don’t know what your enemies—or business competitors—are doing, you’re only fighting half the battle. And that’s where competitor analysis and insight comes in.  Even if you don’t think of competitors as enemies, it’s important to know what they’re up to—and you get to that through deep competitive analysis. Let’s think of it as “spying for good reason”. Competitive analysis gives you
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How to Hire a B2B Internet Marketing Consultant: 11 Things to Consider

Hiring the Right Internet Marketing Consultant can Change Your Business Forever. This might sound funny, since I head up a boutique digital marketing agency, and depending on how you look at it, internet marketing consultants might fall under the category of competition for us. Fortunately, I’m more of a “rising tides lifts all ships” kinda guy, so I see plenty of marketing opportunities for everyone—but I digress. By hiring an internet marketing consultant, you gain the expertise and objective insight of someone who knows how to help companies like yours accomplish its marketing and business goals. It is, therefore, necessary
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Content Marketing Inspiration Shock: Read HubSpot’s Terms of Service

When you’re looking for content marketing inspiration, it’s easy to get caught up in content overload. Every day, more than 90,000 new articles go live; every hour, more than 80,000 blog posts get published. Every minute, social media users are sharing millions of pieces of content, tweeting hundreds of thousands of thoughts, and uploading an estimated 72 hours of video content. We can get lost in focusing on the figures—we might even despair that we’ll never be found, which is why marketers can be better served by steering our focus on what content is supposed to do, and that’s help
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What Is B2B Content Marketing in 2016?

Depending on who you talk to, you’ll get all manner of responses on what defines B2B content marketing in 2016, so we’ve compiled best practices and strategies to help you plan your program. “The Times They Are a-Changin.” — Bob Dylan Once again we, as marketers, find ourselves in a time of flux. A few years back, you needed a website to get business. Then you needed SEO. Then you needed to be on Facebook. Then you needed to blog. Now it’s 2016. And everyone’s blogging. And anyone who reads my stuff (and few of you there are—most of it’s
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How to Create a B2B Content Marketing Strategy in 8 Hours or Less

So, you’ve been asked to deliver your content marketing strategy, problem is you’re just like many other B2B marketers that use content marketing — you don’t have it documented and are now scrambling for how to create a B2B content marketing strategy in 8 hours or less. Don’t fret, we’ve got you covered! One thing we’ve learned in the 10 years we’ve been helping technology companies drive their B2B content marketing efforts, is that there are the best intentions of “doing content marketing right” and then the reality of “just getting it done”. As marketers we face time, resource, budget and
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Winning Digital Marketing for SaaS Startups in 2016

It’s a whole wide world out there in digital marketing for Software-as-a-Service (SaaS) Startups. The abundance of data, technology and tools makes solutions that were unthinkable yesterday, today’s reality. But how do you get doctors who aren’t on social media to learn about your product (or even care)? How do you get quality control professionals across the globe to move from pen and paper to cloud and tablet? How do you get a fragmented c-suite audience to make the shift from disparate and costly office tools to a single, cloud-based solution? Over the last few years our digital marketing agency
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Content Marketing Mission Impossible: How to Get Your Content Shared

It’s no secret—one of the things every content marketer struggles with—and how you, my friend, ended up here—is getting the answer to the misleadingly simple question, ”how do I get my content shared?” How DO you get your content shared? First caveat, I don’t get any money for sharing the following. In fact, I won’t even include a link to the book—it’s a google click away. Second caveat, totally stealing this (and hopefully adding some value) from @markwschaefer. I discovered his book, The Content Code, a few months ago on Audible. And frankly I can’t stop listening. Over and over.
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How You Can Save Time With Content Marketing in 2016

It’s the time of year again. Thanksgiving is a few weeks away; Christmas junk litters our stores, inboxes, and main street; and B2C marketers are blitzing to drive retail sales in the next 7 weeks. But what about those of us who focus on B2B marketing? If you’re like most content marketers, you’ve spent the last two or three years chugging along with your company’s marketing program. You’ve got a strategy in place and have been steadily blogging 2, maybe 3 times a week. You’ve had decent (but not mind-blowing success growing your email list), and even passed along a
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Part 2: How to Leverage the Top 18 2015 B2B Content Marketing Trends to Work for You in Q4

In this second part of our series on 2015’s Top B2B Content Marketing Trends, we take a look at social content, budgets, buyer personas, thought leadership and more. You can read the first part here. Social Content The Prediction: “Social media is becoming the de facto content sharing/distribution platform. As we move into 2015, we expect video to continue to increase its higher rate of growth over written or image-based content. You can convey a message faster in a short video than a 1,200 word blog post. We’ll also see brands responding faster with Real Time Social Media marketing. The
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2015 Content Marketing Statistics — With an Interactive Spin and A Few Other Examples

I recently read a post by inc.com on how content marketing is dead. Now to be fair they weren’t really saying that content marketing is dead—the point that they were making is the fact that everyone and their mother is doing content marketing and what really stands out—and is more effective in 2015—is interactive content marketing.  It’s interesting to me because it really highlighted something that we’ve been helping our clients solve for over the last 10 years, and that’s the question: how do you make your content and marketing programs stand out from all the other events, distractions, blogs
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Part 1: How to Put the Top 18 2015 B2B Content Marketing Trends to Work for You Before Year End

Earlier this year, we compiled our gargantuan list of 2015 digital marketing predictions and trends as published by leaders in the industry. These included Vloggers and Gamification, to Augmented Reality and whether or not Businesses were questioning the benefits of Facebook. And while this periodic table covered digital marketing predictions, we realized that the common thread that tied the most successful trends together was content marketing. This drove us to capture some of the best practices in content marketing and compile a list of 2015 content marketing statistics. We’ve taken a look at what we’ve seen, and 18 content marketing trends
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24 Content Marketing Best Practices to Promote Your Killer Business App (and a few tools to help you do it)

While there is nothing terribly complicated about developing a content marketing plan for your app, getting all the right pieces done right—and at the right time—can actually be a lot to manage. But it’s worth it. Consider these stats: Revenue from apps in the US will soar to $76.5 BILLION in 2017 90% of American adults own a cell phone 29% of cell owners describe their cell phone as “something they can’t imagine living without.” With these kinds of numbers, it’s no wonder you’ve considered developing a game-changing business app. But how do you market it? That’s a question I
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SEO for Content Marketing in 2015 (or how we got on the first page of Google in 24 hours)

Background/Results As part of a new series on why and how content marketing works (or doesn’t), we recently talked about 7 places your content marketing strategy could go wrong, and how to fix it. In doing some research for that piece, I discovered something shocking: according to a May 2015 Study by Gleanster, “mid-to-large B2B organizations lose an estimated $958M each year in inefficient and ineffective content marketing.” Wow. The report goes on to say that “B2B firms spend over $5.2B a year on content creation efforts”. That’s almost a 20% waste of resources and energy. In talking to a
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7 Reasons Why Your Content Marketing Strategy Isn’t Working and How to Turn it Around

120 Years since John Deer first published The Furrow, it’s well established that effective content marketing methodologies work. There are plenty of posts out there about content marketing that focus on the appropriate approach (at a high level), but don’t dig into specifics on what works or what doesn’t. This week, I’ll take a look at what content marketing methodologies you should be considering, what your marketing stack looks like, and where your content marketing programs might fail. Like anything else, content marketing has some fairly universally accepted methodologies. While there are no guarantees in content marketing, if you aren’t incorporating
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