True story: we were sitting around the table with a client a few months back talking about a few new blog post ideas. We’d been hired to replace an underperforming marketing agency a few weeks before, and were looking for some simple customer-related background information to start crafting new content. The client was an international technology company that had been struggling with sales in the US, and their content marketing efforts over the previous 2 years had been robust, but netted little in the way of results. Yes, some of the content had resulted in traffic, but few of those
I’ve got three things on tap for you today; my (very brief) background, why I’m here and why you want to keep hearing from me. My name is Morganne and I’m the ultimate Marketing Minion at MESH. I’m 22, navigating my way through my senior year at SNHU with a major in Marketing and minor in Fashion Merchandising Management. I hail from one of the smallest towns in NH (teetering on the map edge, quite frankly) and am ridiculously overjoyed by anything related to animals or minions. Also, sunshine. Still with me? If so, this is why I’m here – it was
This blog is part of an ongoing series as part of our 2015 Periodic Table of Marketing Trends and Predictions. Disclaimer about Retargeting. In all reality, retargeting drives me a little nuts. Like any paid advertising, it’s invasive. I get that, and appreciate it. It’s a necessary, yet useful, tool. What really bugs me about retargeting is its ability to “stalk” you all around the ‘net, adding a certain level of creepy to it. Seeing an empty pair of Express Jeans following me around Facebook—and other sites—frankly reminds me of a Dr. Seuss story I read to my three year
Social media has quickly become the first place people turn for quick news updates – whether it is weather, sports, or entertainment related, you’re hitting your social media feeds. Today, that’s the norm – if you want breaking news, chances are that you’ll find it on social media versus traditional news channels. This is where real-time marketing comes in. Real-time marketing, as defined by marketing expert Ekaterina Walter, is “about raising awareness, creating demand and furthering the brand’s mission through connecting with customers in a meaningful way, in the right place, at the right time, through relevant content.” In 2013,
Your company recently decided to engage a digital marketing agency to help with your marketing strategy. This is a big decision and one that we believe highlights your organization’s readiness to invest in the future. How do you get started? Every agency has its strengths and weaknesses, just as any marketing candidate does, and you should identify early on what criteria is most important to your team (and stakeholders) to ensure you hire an agency that makes for a collaborative and successful partner. So, let us take off our agency hat for a moment and spend some time in your
While the NFL still tries to wrap its head around the genius Patriots formation that no one has seen before, we wonder if there are valuable lessons for marketers here. What Bill Belichick and the New England Patriots did on Saturday has been called deceitful by some and smart by others. If you ask Tom Brady, you’ll hear: “Maybe those guys gotta study the rulebook and figure it out.” The question is: Are there takeaways for today’s leading marketers? Is it time to get more imaginative with your marketing playbook? With the ushering in of a new year (hello 2015)
Following up on our last infographic about who’s managing big data in your organization, we decided to step back and pull together some great data on—well—big data. In addition to defining big data, we’ve pulled together some great statistics and facts that will help provide you with some ammunition in your current, ongoing internal (or external) conversations about leveraging big data to help make your business more customer centric and digital.