How The C-Suite Can Leverage Big Data to Create More Customer-Centric Businesses

Almost everywhere we go and in almost everything we do, we leave a trail of data. Every single one of our daily transactions that involves electronics in any form (and many that don’t) registers in a data set somewhere.  To a savvy business person, this data, this Big Data, can be a gold mine. Never in the history of the world has there been more stored information about what people do and what people want than there is right now. If knowledge is power, then we are truly in a golden age. According to IBM, the well of data grows
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The Secret to Tomorrow’s Business is SAAS (and not how you might think): Speed, Agility, Authority, Sharing

New technologies are changing the ways in which we do almost everything in business: HR is learning to manage an extended workforce with ever-increasing customization; customer relationships and customer experiences are being personalized and scrutinized like never before; refashioned supply chains have removed much of the divide between distributors, manufacturers, suppliers and consumers. Each of these changes brings with it new demands and expectations, which have driven enormous evolution in the tools businesses use to communicate with and market to each other. It’s also driven fragmentation and stress in the C-suite—forcing companies to think about (or rethink) their digital strategy.
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Infographic: 15 Facts Every Manager Should Know About Big Data

MESH BigData InfographicFollowing up on our last infographic about who’s managing big data in your organization, we decided to step back and pull together some great data on—well—big data. In addition to defining big data, we’ve pulled together some great statistics and facts that will help provide you with some ammunition in your current, ongoing internal (or external) conversations about leveraging big data to help make your business more customer centric and digital.

Infographic: Who is Helping Your Business Leverage Big Data to Become Customer Centric

Infographic on Chief Digital Officer (CDO)As technology moves, and players like Google release tools like Flume, MillWheel, Google Cloud Dataflow, Big Data is no longer just a buzzword, but a critical tool for all aspects of agile business. No longer can you afford to let the flow of Big Data pass you by; your business needs to tap into this resource to live. But who manages Big Data? Who uses it to make actionable change in your organization? The following infographic might help you understand if your business is in need of a Chief Digital Officer.

 

14 Questions Your Company Should Be Asking About Big Data

If you’ve been at all plugged into the technology discussions of the last couple years, you’ve undoubtedly encountered the buzz around “big data.” In an age where everything is super-sized, we’re sold on the idea that “more is better”. We have wall-sized TV’s and Pop Tart-sized cell phones. Everywhere we turn, something is being promoted as maximized, extended, increased or extreme. In this echo chamber of overkill, it would be easy to make the mistake of lumping big data in with the rest. Big data is changing the way that business is done, that goods and services are sold, that strategy is formed. Big data presents big challenges and even bigger opportunities. A little knowledge goes a long way in solving the former and positioning you to take advantage of the latter.

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Seven critical questions to help you determine whether or not your business needs a Chief Digital Officer (CDO)

digital marketing and strategy with a CDOHow would you react to the news that your primary competitor is hiring a Chief Digital Officer?

With a superior smirk? Perhaps so, if your forward-thinking company is among the 1,000 or so businesses that are projected to have a CDO by year’s end.

More likely, you’ll smile and nod and pretend that you’re taking a call, as you excuse yourself to the restroom where you can do some quick Googling. What is a Chief Digital Officer? What do they do? Does your company need one? Read More

MESH Interactive’s Bill Schick Named One of City’s Rising Stars

Bill Schick Nashua 20/20

Website design firm principal Bill Schick named one of Nashua’s visionaries.

A prestigious selection panel of Nashua community and business leaders has selected MESH Interactive Principal Bill Schick as one of the top 20 visionary leaders who are having an impact on the city.

Other visionaries named to the prestigious list include US Senator Kelly Ayotte, Lowell Spinners and Nashua Silver Knights President Tim Bawmann and Dartmouth-Hitchcock Medical Director Sanders Burstein. Read More

Nashua Dares To Begin

New Tag Line, Logo and Websites Communicate City’s Vitality 
to Individuals, Families, Tourists and Businesses

City of Nashua - Dare to BeginEarlier in the week, the City of Nashua held a very successful event to introduce its new “Dare to Begin” branding initiative to a group of enthusiastic residents and community advocates.

In yesterday’s article about the event, The Nashua Telegraph described the initiative as being “designed to blaze innovative new trails into Nashua’s future.”

We couldn’t agree more. The MESH team is honored to be able to say that it played a strategic role in the initiative, which conveys Nashua’s qualities as an ideal destination for individuals, families, tourists and businesses to live, work and play. Read More

Build Real Engagement By Turning Your Community Into Content Creators in 5 Easy Steps

Every day I talk to folks in every realm of marketing: traditional, social media, and everything in between. Everyone has their take on how to use social media to get new business, but one question that almost always comes up, is “how do I get people to engage with my brand on Facebook, after the initial ‘Like’?“ Read More

Leadership Greater Nashua Class of 2012 and MESH Interactive Partner for a Cause

Leadership Greater Nashua, Class of 2012 and MESH Interactive Agency announce partnership to benefit the Nashua Legacy Playground Community Project. Leadership Greater Nashua’s (LGN) project is the construction of a universally accessible playground to be built next year. The universally accessible playground will offer children and adults of all abilities a place to play and develop. The LGN class has begun fundraising events throughout the community to support the project in reaching its goal of $250,000. Read More

MESH Announces Lead Gen and Marketing Platform to Address Small Business Needs

LiveBuild Empowers Small Businesses to Generate High-Quality Sales Leads with Marketing-Driven Landing Pages, Social Media Integration and Search Engine Optimization MESH Interactive Agency, a full-service inbound marketing and creative agency specializing in multi-channel branding, web development and integrated social media engagement solutions, today announced MESH LiveBuild–a powerful integrated lead generation and marketing platform designed to help small business achieve sales and marketing success with little time and investment. LiveBuild is built leveraging the most current cutting-edge technologies to minimize the learning curve and maximize marketing ROI. Small businesses can get a branded online presence and start generating new leads within
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MESH Interactive Agency Announces Opening of New York City Office

MESH Interactive Agency, a full-service inbound marketing and creative agency specializing in multi-channel branding, web development and integrated social media engagement solutions, announced today it has opened an office in the heart of New York City to expand its national presence. “MESH has experienced rapid growth, nearly doubling in size almost every year since it was founded in 2006. We are incredibly excited to announce the opening of our New York City office, this was a big next step for our boutique agency. As a digital media mecca and hub for innovation, New York City provides us access to a
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Integrated Facebook Microsites: Take Your Engagement Beyond the Facebook Wall

There has been greater emphasis on getting your customers and prospective customers to Like your Facebook page these days…BUT once they’ve Liked you now what do you do? How do you build a thriving community, gain brand loyalty and keep your customers coming back?

MESH’s founder Bill Schick sits down with The Pulse Network’s Tyler Pyburn to talk about how MESH is helping businesses take their marketing beyond the Facebook wall with Integrated Facebook Microsites.

Granite Healthcare Network Selects MESH to Support its Brand Awareness 
and Online Needs

Granite Healthcare Network Joins Other Healthcare Providers, Medical Device Firms 
in Better Reaching its Communities

Granite Healthcare Network, a joint venture made up of Concord Hospital, Elliot Hospital, LRGHealthcare, Southern New Hampshire Health System and Wentworth-Douglass Hospital recently retained MESH Interactive Agency, a full-service integrated marketing and creative agency, to design and develop a scalable, content-managed website that positions Granite Healthcare Network to share its innovative approach to healthcare and the improvements being made that will directly impact the quality, cost-effectiveness and accessibility of healthcare for the people of New Hampshire. Read More