Infographic: Who is Helping Your Business Leverage Big Data to Become Customer Centric

Infographic on Chief Digital Officer (CDO)As technology moves, and players like Google release tools like Flume, MillWheel, Google Cloud Dataflow, Big Data is no longer just a buzzword, but a critical tool for all aspects of agile business. No longer can you afford to let the flow of Big Data pass you by; your business needs to tap into this resource to live. But who manages Big Data? Who uses it to make actionable change in your organization? The following infographic might help you understand if your business is in need of a Chief Digital Officer.

 

14 Questions Your Company Should Be Asking About Big Data

If you’ve been at all plugged into the technology discussions of the last couple years, you’ve undoubtedly encountered the buzz around “big data.” In an age where everything is super-sized, we’re sold on the idea that “more is better”. We have wall-sized TV’s and Pop Tart-sized cell phones. Everywhere we turn, something is being promoted as maximized, extended, increased or extreme. In this echo chamber of overkill, it would be easy to make the mistake of lumping big data in with the rest. Big data is changing the way that business is done, that goods and services are sold, that strategy is formed. Big data presents big challenges and even bigger opportunities. A little knowledge goes a long way in solving the former and positioning you to take advantage of the latter.

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Seven critical questions to help you determine whether or not your business needs a Chief Digital Officer (CDO)

digital marketing and strategy with a CDOHow would you react to the news that your primary competitor is hiring a Chief Digital Officer?

With a superior smirk? Perhaps so, if your forward-thinking company is among the 1,000 or so businesses that are projected to have a CDO by year’s end.

More likely, you’ll smile and nod and pretend that you’re taking a call, as you excuse yourself to the restroom where you can do some quick Googling. What is a Chief Digital Officer? What do they do? Does your company need one? Read More

MESH Interactive’s Bill Schick Named One of City’s Rising Stars

Bill Schick Nashua 20/20

Website design firm principal Bill Schick named one of Nashua’s visionaries.

A prestigious selection panel of Nashua community and business leaders has selected MESH Interactive Principal Bill Schick as one of the top 20 visionary leaders who are having an impact on the city.

Other visionaries named to the prestigious list include US Senator Kelly Ayotte, Lowell Spinners and Nashua Silver Knights President Tim Bawmann and Dartmouth-Hitchcock Medical Director Sanders Burstein. Read More

Nashua Dares To Begin

New Tag Line, Logo and Websites Communicate City’s Vitality 
to Individuals, Families, Tourists and Businesses

City of Nashua - Dare to BeginEarlier in the week, the City of Nashua held a very successful event to introduce its new “Dare to Begin” branding initiative to a group of enthusiastic residents and community advocates.

In yesterday’s article about the event, The Nashua Telegraph described the initiative as being “designed to blaze innovative new trails into Nashua’s future.”

We couldn’t agree more. The MESH team is honored to be able to say that it played a strategic role in the initiative, which conveys Nashua’s qualities as an ideal destination for individuals, families, tourists and businesses to live, work and play. Read More

Build Real Engagement By Turning Your Community Into Content Creators in 5 Easy Steps

Every day I talk to folks in every realm of marketing: traditional, social media, and everything in between. Everyone has their take on how to use social media to get new business, but one question that almost always comes up, is “how do I get people to engage with my brand on Facebook, after the initial ‘Like’?“ Read More

Leadership Greater Nashua Class of 2012 and MESH Interactive Partner for a Cause

Leadership Greater Nashua, Class of 2012 and MESH Interactive Agency announce partnership to benefit the Nashua Legacy Playground Community Project. Leadership Greater Nashua’s (LGN) project is the construction of a universally accessible playground to be built next year. The universally accessible playground will offer children and adults of all abilities a place to play and develop. The LGN class has begun fundraising events throughout the community to support the project in reaching its goal of $250,000. Read More

MESH Announces Lead Gen and Marketing Platform to Address Small Business Needs

LiveBuild Empowers Small Businesses to Generate High-Quality Sales Leads with Marketing-Driven Landing Pages, Social Media Integration and Search Engine Optimization MESH Interactive Agency, a full-service inbound marketing and creative agency specializing in multi-channel branding, web development and integrated social media engagement solutions, today announced MESH LiveBuild–a powerful integrated lead generation and marketing platform designed to help small business achieve sales and marketing success with little time and investment. LiveBuild is built leveraging the most current cutting-edge technologies to minimize the learning curve and maximize marketing ROI. Small businesses can get a branded online presence and start generating new leads within
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MESH Interactive Agency Announces Opening of New York City Office

MESH Interactive Agency, a full-service inbound marketing and creative agency specializing in multi-channel branding, web development and integrated social media engagement solutions, announced today it has opened an office in the heart of New York City to expand its national presence. “MESH has experienced rapid growth, nearly doubling in size almost every year since it was founded in 2006. We are incredibly excited to announce the opening of our New York City office, this was a big next step for our boutique agency. As a digital media mecca and hub for innovation, New York City provides us access to a
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Integrated Facebook Microsites: Take Your Engagement Beyond the Facebook Wall

There has been greater emphasis on getting your customers and prospective customers to Like your Facebook page these days…BUT once they’ve Liked you now what do you do? How do you build a thriving community, gain brand loyalty and keep your customers coming back?

MESH’s founder Bill Schick sits down with The Pulse Network’s Tyler Pyburn to talk about how MESH is helping businesses take their marketing beyond the Facebook wall with Integrated Facebook Microsites.

Granite Healthcare Network Selects MESH to Support its Brand Awareness 
and Online Needs

Granite Healthcare Network Joins Other Healthcare Providers, Medical Device Firms 
in Better Reaching its Communities

Granite Healthcare Network, a joint venture made up of Concord Hospital, Elliot Hospital, LRGHealthcare, Southern New Hampshire Health System and Wentworth-Douglass Hospital recently retained MESH Interactive Agency, a full-service integrated marketing and creative agency, to design and develop a scalable, content-managed website that positions Granite Healthcare Network to share its innovative approach to healthcare and the improvements being made that will directly impact the quality, cost-effectiveness and accessibility of healthcare for the people of New Hampshire. Read More

A Big “Like” For New Integrated Facebook Mobile Microsites

Congratulations, marketers–by now your Facebook page has hundreds of customers and prospective customers who “Like” you. But once they’ve clicked that big thumbs-up button, how do you keep bringing them back? How do you build a thriving community, gain brand loyalty and deepen their engagement to drive their next purchase? Read More

MESH Helps Give Kids a Chance: Develops Interactive Facebook Site for EFAC’s Share the Joy Holiday Initiative

MESH Interactive Agency has selected Education For All Children (EFAC), a nonprofit organization that provides scholarships, mentoring and global connections to underprivileged Kenyan children, as its charity of choice this holiday season. In support of EFAC’s Share the Joy Holiday Initiative–MESH has developed a custom interactive Facebook site to help EFAC increase its awareness and broaden its reach.

Discover new ways to make your holiday more meaningful this year by supporting a cause. Through its interactive Facebook site, EFAC offers three gift-giving ideas for individuals, groups and corporations to add the joy of giving into their holiday season–give a gift, change the world by sponsoring a student, or share the joy with EFAC party packs.

For more information on EFAC’s Share the Joy Holiday Initiative visit facebook.com/EducationForAllChildren.

Social Media Crisis Plan: Got One?

They say failing to plan is planning to fail. But in social media, where posts can go viral in seconds and become disasters in an hour or two – planning may seem a relic of a lost age. What pizza company would sit down and say “We should plan for the day some employee puts cheese up their nose, place it on our newest pizza and upload a video of it to YouTube.” Read More