A Big “Like” For New Integrated Facebook Mobile Microsites

Congratulations, marketers–by now your Facebook page has hundreds of customers and prospective customers who “Like” you. But once they’ve clicked that big thumbs-up button, how do you keep bringing them back? How do you build a thriving community, gain brand loyalty and deepen their engagement to drive their next purchase? Read More

MESH Helps Give Kids a Chance: Develops Interactive Facebook Site for EFAC’s Share the Joy Holiday Initiative

MESH Interactive Agency has selected Education For All Children (EFAC), a nonprofit organization that provides scholarships, mentoring and global connections to underprivileged Kenyan children, as its charity of choice this holiday season. In support of EFAC’s Share the Joy Holiday Initiative–MESH has developed a custom interactive Facebook site to help EFAC increase its awareness and broaden its reach.

Discover new ways to make your holiday more meaningful this year by supporting a cause. Through its interactive Facebook site, EFAC offers three gift-giving ideas for individuals, groups and corporations to add the joy of giving into their holiday season–give a gift, change the world by sponsoring a student, or share the joy with EFAC party packs.

For more information on EFAC’s Share the Joy Holiday Initiative visit facebook.com/EducationForAllChildren.

Social Media Crisis Plan: Got One?

They say failing to plan is planning to fail. But in social media, where posts can go viral in seconds and become disasters in an hour or two – planning may seem a relic of a lost age. What pizza company would sit down and say “We should plan for the day some employee puts cheese up their nose, place it on our newest pizza and upload a video of it to YouTube.” Read More

Is Brand Monitoring Sufficient to Keep Your Business on Track?

With the advent of social media, the idea that we can keep a finger on the pulse of how our brand is perceived by customers has caught on fire.  Through monitoring Twitter and Facebook feeds, as well as setting up things like Google Alerts, we can tell what is being said and whether customers are satisfied or not.  Also, the idea that when customers are not satisfied, they will speak up in a public way that can gain mass exposure is sufficiently prevalent with high profile cases such as ‘United Breaks Guitars’. Read More

If I Care About Branding My Company, How Can I Maximize My Efforts on Facebook? 

It is important to many start up and small businesses to generate leads, and some of you are finding that you can do so on Facebook. But how long before you’re just another accounting firm, or consulting practice on Facebook? What do you do when you’re there? Now more than ever it’s critical to differentiate your business from the others just like yours cropping up on Facebook. But how do you do this, while eyeing ever-shrinking budgets, and over-tasked timelines? Read More

QR codes and social. match made in heaven?

MESH QR CodeLet’s be honest. You’d LOVE to have your own custom app at the top of Apple’sApp store. Millions of downloads, a captive audience, hundreds of leads a month, who wouldn’t?

In reality, it’s tough to do this. First, you have to have a great idea for an App. Then you need to find someone to develop it without stealing all the credit. Finally, you have to get it in the App store, and hope people think it’s as a great as you do.

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Don’t sacrifice your brand when optimizing your site for SEO results

Search engines have changed over the years as more individuals are using them to find products and services companies offer.  Whether you have already begun, or are just getting started in the SEO process, your site is ranking based on basic keywords in your site’s content.  Achieving top search engine rankings has become top priority for marketers as competition has intensified.

If you’re a marketer then you probably already know that SEO plays a viable role in online marketing. Keywords are the foundation of this strategy. Just like you would create a traditional print ad, comprising of brand and messaging, your website should be optimized with keyword-rich content. Oh, and don’t forget your brand, you would be surprised how many companies fail to include their brand when developing a search engine optimization (SEO) strategy.
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With iPads, Galaxies, and Xooms, what do I do to prepare my business for the next generation of hyper-mobile users?

It’s almost too cliche to say, but (ugh) I’ll do it: we’re more mobile than ever (although if you’ve used a tablet yet, you’ll know that you’re anything but “mobile”). We’re using our mobile devices for more, more often—and the usage is growing exponentially. Nielsen reports the #1 gift requested between ages 6 – 12 was an iPad. The Federal Reserve is projecting that electronic payments is a $40 trillion business. While your market may not be your average 12 year old, we all now how these things make their way into our hands. Millions of iPads have been sold around the world. Competitors are close behind, so what is your business to do to prepare itself for this next round of connectivity?
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Social Media’s Impact on Consumer Behavior

With the emergence of the real-time web, many businesses have been left on the sidelines, wondering where their organizations fit in such a fast-paced, consumer-driven ecosystem. Not only do they have to cope with a struggling revenue stream, but also with a customer base who’s behaviors are dramatically shifting right before their eyes. Almost every aspect of marketing a business has been affected by this fundamental shift in consumer behavior called, social media.
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You know that mass-produced websites are no good for your brand, so how do you help yours stand apart from your competitors who use them? 

If you understand the value of branding to your business, then you probably already know that template-based sites can dramatically diminish the value of your brand. Usually the promise of “get your website up and running tonight” is practically impossible to fulfill, software is complicated, the templates don’t give you the freedom to truly brand them, and a host of other issues. Templates are funny, since to truly take advantage of them, you should really know some HTML, cascading style sheets, website structure and more. Oddly enough, when you know about these things, you generally don’t need a template.

That being said, there are plenty of templated sites out there. For small businesses, they provide a jumping point for getting on the web. So how do you get your site to stand out from them?
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3 Changes to Your Website That Can Make You and Google BFFs

two kittens bffs

With stories in the New York Times and Wall Street Journal exposing major corporate efforts to manipulate Google’s search engine rankings, you may be thinking that search engine optimization is something of a cat and mouse game where only the large and powerful can be victorious. The great news is that, in fact, it’s not. Yes, Google’s algorithm is forever changing, and SEO is usually left up to the experts, but there are a number of measures that every organization can take to make their website a lean, mean, search ranking machine.
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WordPress: the CMS for 2011 and Beyond

WordPress is commonly known as a leading blogging tool. But what most people don’t know is that it is also a robust content management system (CMS) used by over 13% of the 1,000,000 biggest websites – W3Techs.

In 2009 – 2010, MESH created no fewer than 10 corporate websites using WordPress-and not only by choice. One industry leader in the online video market actually DEMANDED that we use WordPress-kicking off what would end up being a banner year for MESH, and the start of our WordPress customized
 solutions.
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Establish a Personality. Find Your Voice. Promote Your Brand.

Here at MESH we’re constantly developing new, creative ways for our clients to differentiate themselves from their competition. Typically, the first step we take in this process is to define the uniqueness of their organization. Making distinctiveness core to the visual identity and outward personality of our clients makes it difficult for competitors to copy them and encourages members of the organization to take ownership of the brand. In today’s marketplace it is estimated that advertising impressions have reached a saturation point of 3000 hits per day. Assuming an average of 10 seconds a piece, that equals 8.33 hours a day and a whole lot of noise and clamor. Creating a unique personality that includes an easily identifiable and accessible brand voice and a distinct visual design will build emotional connections that cut through all of the daily commotion.

What is a Brand Voice?
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