MESH Announces Lead Gen and Marketing Platform to Address Small Business Needs

LiveBuild Empowers Small Businesses to Generate High-Quality Sales Leads with Marketing-Driven Landing Pages, Social Media Integration and Search Engine Optimization MESH Interactive Agency, a full-service inbound marketing and creative agency specializing in multi-channel branding, web development and integrated social media engagement solutions, today announced MESH LiveBuild–a powerful integrated lead generation and marketing platform designed to help small business achieve sales and marketing success with little time and investment. LiveBuild is built leveraging the most current cutting-edge technologies to minimize the learning curve and maximize marketing ROI. Small businesses can get a branded online presence and start generating new leads within
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MESH Interactive Agency Announces Opening of New York City Office

MESH Interactive Agency, a full-service inbound marketing and creative agency specializing in multi-channel branding, web development and integrated social media engagement solutions, announced today it has opened an office in the heart of New York City to expand its national presence. “MESH has experienced rapid growth, nearly doubling in size almost every year since it was founded in 2006. We are incredibly excited to announce the opening of our New York City office, this was a big next step for our boutique agency. As a digital media mecca and hub for innovation, New York City provides us access to a
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Integrated Facebook Microsites: Take Your Engagement Beyond the Facebook Wall

There has been greater emphasis on getting your customers and prospective customers to Like your Facebook page these days…BUT once they’ve Liked you now what do you do? How do you build a thriving community, gain brand loyalty and keep your customers coming back?

MESH’s founder Bill Schick sits down with The Pulse Network’s Tyler Pyburn to talk about how MESH is helping businesses take their marketing beyond the Facebook wall with Integrated Facebook Microsites.

Granite Healthcare Network Selects MESH to Support its Brand Awareness 
and Online Needs

Granite Healthcare Network Joins Other Healthcare Providers, Medical Device Firms 
in Better Reaching its Communities

Granite Healthcare Network, a joint venture made up of Concord Hospital, Elliot Hospital, LRGHealthcare, Southern New Hampshire Health System and Wentworth-Douglass Hospital recently retained MESH Interactive Agency, a full-service integrated marketing and creative agency, to design and develop a scalable, content-managed website that positions Granite Healthcare Network to share its innovative approach to healthcare and the improvements being made that will directly impact the quality, cost-effectiveness and accessibility of healthcare for the people of New Hampshire. Read More

A Big “Like” For New Integrated Facebook Mobile Microsites

Congratulations, marketers–by now your Facebook page has hundreds of customers and prospective customers who “Like” you. But once they’ve clicked that big thumbs-up button, how do you keep bringing them back? How do you build a thriving community, gain brand loyalty and deepen their engagement to drive their next purchase? Read More

MESH Helps Give Kids a Chance: Develops Interactive Facebook Site for EFAC’s Share the Joy Holiday Initiative

MESH Interactive Agency has selected Education For All Children (EFAC), a nonprofit organization that provides scholarships, mentoring and global connections to underprivileged Kenyan children, as its charity of choice this holiday season. In support of EFAC’s Share the Joy Holiday Initiative–MESH has developed a custom interactive Facebook site to help EFAC increase its awareness and broaden its reach.

Discover new ways to make your holiday more meaningful this year by supporting a cause. Through its interactive Facebook site, EFAC offers three gift-giving ideas for individuals, groups and corporations to add the joy of giving into their holiday season–give a gift, change the world by sponsoring a student, or share the joy with EFAC party packs.

For more information on EFAC’s Share the Joy Holiday Initiative visit facebook.com/EducationForAllChildren.

Social Media Crisis Plan: Got One?

They say failing to plan is planning to fail. But in social media, where posts can go viral in seconds and become disasters in an hour or two – planning may seem a relic of a lost age. What pizza company would sit down and say “We should plan for the day some employee puts cheese up their nose, place it on our newest pizza and upload a video of it to YouTube.” Read More

Is Brand Monitoring Sufficient to Keep Your Business on Track?

With the advent of social media, the idea that we can keep a finger on the pulse of how our brand is perceived by customers has caught on fire.  Through monitoring Twitter and Facebook feeds, as well as setting up things like Google Alerts, we can tell what is being said and whether customers are satisfied or not.  Also, the idea that when customers are not satisfied, they will speak up in a public way that can gain mass exposure is sufficiently prevalent with high profile cases such as ‘United Breaks Guitars’. Read More

If I Care About Branding My Company, How Can I Maximize My Efforts on Facebook? 

It is important to many start up and small businesses to generate leads, and some of you are finding that you can do so on Facebook. But how long before you’re just another accounting firm, or consulting practice on Facebook? What do you do when you’re there? Now more than ever it’s critical to differentiate your business from the others just like yours cropping up on Facebook. But how do you do this, while eyeing ever-shrinking budgets, and over-tasked timelines? Read More

QR codes and social. match made in heaven?

MESH QR CodeLet’s be honest. You’d LOVE to have your own custom app at the top of Apple’sApp store. Millions of downloads, a captive audience, hundreds of leads a month, who wouldn’t?

In reality, it’s tough to do this. First, you have to have a great idea for an App. Then you need to find someone to develop it without stealing all the credit. Finally, you have to get it in the App store, and hope people think it’s as a great as you do.

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Don’t sacrifice your brand when optimizing your site for SEO results

Search engines have changed over the years as more individuals are using them to find products and services companies offer.  Whether you have already begun, or are just getting started in the SEO process, your site is ranking based on basic keywords in your site’s content.  Achieving top search engine rankings has become top priority for marketers as competition has intensified.

If you’re a marketer then you probably already know that SEO plays a viable role in online marketing. Keywords are the foundation of this strategy. Just like you would create a traditional print ad, comprising of brand and messaging, your website should be optimized with keyword-rich content. Oh, and don’t forget your brand, you would be surprised how many companies fail to include their brand when developing a search engine optimization (SEO) strategy.
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With iPads, Galaxies, and Xooms, what do I do to prepare my business for the next generation of hyper-mobile users?

It’s almost too cliche to say, but (ugh) I’ll do it: we’re more mobile than ever (although if you’ve used a tablet yet, you’ll know that you’re anything but “mobile”). We’re using our mobile devices for more, more often—and the usage is growing exponentially. Nielsen reports the #1 gift requested between ages 6 – 12 was an iPad. The Federal Reserve is projecting that electronic payments is a $40 trillion business. While your market may not be your average 12 year old, we all now how these things make their way into our hands. Millions of iPads have been sold around the world. Competitors are close behind, so what is your business to do to prepare itself for this next round of connectivity?
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Social Media’s Impact on Consumer Behavior

With the emergence of the real-time web, many businesses have been left on the sidelines, wondering where their organizations fit in such a fast-paced, consumer-driven ecosystem. Not only do they have to cope with a struggling revenue stream, but also with a customer base who’s behaviors are dramatically shifting right before their eyes. Almost every aspect of marketing a business has been affected by this fundamental shift in consumer behavior called, social media.
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