MESH Interactive Agency Blog

#100: Your Emails Should Contain Exclusive Content

“Many will disagree with me on this, because they don’t want another article to write. I understand their pain, but what’s the point of offering this option of RSS if they’re not going to read it? With Google’s Gmail Algorithm, RSS is a turn off and a good chance it will never make it to their inbox.”

@darrenrowse

Your emails should not appear in a reader’s inbox as the result of an RSS blast. They should be deliberately sent out, with much thought behind them, offering exclusive content that gives added value to your subscriber.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.