MESH Interactive Agency Blog

#103: Avoid Using Trending Slang

“…hashtags serve absolutely no purpose in email subject lines. In fact they may even hinder a recipient’s ability to search for your email.”


If you think putting hashtags in an email subject like looks cool, it’s not; and it also doesn’t boost open rates or improve conversions. Hashtags have their place on the internet, and so do trending words like fleek, cray-cray, and TBT (throwback Thursday) but none of them belong in your subject lines, and usually not in your email content.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.