MESH Interactive Agency Blog

#107: Focus on Generosity, Not Sales

“In a world of abundance, they don’t need you or your products and services. So how are you going to appeal to this increasingly discerning customer base? The answer is inject a spirit of generosity into your business, bring your people out from the shadows and humanize your organization, add value by publishing helpful and relevant ‘non-salesy’ information, but most of all, lead with your heart.”


Trevor Young makes a great point in a case study focused on content engagement. In a world full of pushy sales pitches and corporate noise, the best way to rise above all that is to show your customers authenticity through generosity—help your customers achieve their goals.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.