“Engagement goes both ways. Share the content of your followers, including consumers and other companies, and let them know that you have done so. They will often share your content or posts in return. You can even ask other companies within your industry if they want to trade comments in order to help boost each other’s engagement.”
A great way to build rapport with your readers is to share content from other sources, especially content created by your readers, customers, or clients. As long as the content is unique, relevant and engaging, it’s smart to mix up your sources to keep your email content fresh and exciting for your audience.