MESH Interactive Agency Blog

#12: Survey Unsubscribers for Feedback

“Ask questions like ‘Did you find these emails valuable?’ to ascertain actionable insights from the feedback you receive to alter and impact your email marketing strategy. If respondents answered that sample question and said they didn’t get value from your emails, then revisit your approach to email content.”

@BrianHonigman

It’s disappointing when a customer decides to leave your email list; however, it’s also an opportunity to get valuable feedback about where your content went astray. Set up a short survey, and poll unsubscribes to improve your content or strategy.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.