MESH Interactive Agency Blog

#122: Have a Clear Objective With Each Email

“It is important to consider what you are hoping to gain from the email, be that increasing sales, or letting your customers know about a new product, having the goal in mind will help you create content that encourages the reader to fulfill your call to action.”

@endel_19

Instead of sending an email because you have some content you think is interesting, ask yourself: who is my target audience, and what content appeals them? It’s not about your thoughts and feelings on content, it’s about theirs. If you don’t have a clear objective, you’re probably sending content your audience doesn’t want.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.