MESH Interactive Agency Blog

#127: Think Like a Publisher

“Few resources articulate exactly how to think like a publisher better than the book, “Clout: The Art and Science of Influential Web Content” by Colleen Jones. An in-depth, clear approach to creating, publishing and managing influential content.”


To help get your marketing brain away from pushing a hard sale in your email copy, think like you would if you were publishing a magazine. Your job is to entertain, inform and educate—not sell products with poorly disguised advertising.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.