MESH Interactive Agency Blog

#128: Make Self-Interest the Focus for Your Email Subject Line

“These are your bread and butter subject lines – you should be using them most frequently.”


When creating your email subject line, make sure it contains information that makes the reader want to open up the email. Self-interest subject lines work well because they give your audience a preview of what’s in store for them. Then, they can feel certain their time reading the email will be worth it.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.