MESH Interactive Agency Blog

#129: Keep it to the Point

“Think of your email newsletter as a bite-size sample of your blog. Let every bite be extremely pleasant and leave them wanting more. Where do they get more? Your blog. In order to do this, your email must be short, sweet, and fulfilling in bite-size. 150-450 word count would be best when writing. You’re sharing exclusive content, updating, and telling them about your new blog post kind-of-thing.”


There’s a good chance that the email you’re sending is way too long. If a blog article is typically 200-1,000 words, and it takes an average of five to seven minutes to read and 15 minutes to comprehend, you’re not going to want to emulate this formula in your email message. Readers don’t want to focus on one email for that length of time.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.